How to Determine if You Should Send Investor Updates
So you just raised your first round of funding. Or closed your first big customer. Or launched your product. Congrats! Now what?
Well, if you are like us and like thousands of other early and growth stage companies, it is probably time for you to start thinking about your process for getting the right information to the right people at the right time. With the amount of data you have coming in from your customers, your tools and your employees, it can be a bit overwhelming so having a clear understanding of the benefits of implementing a repeatable process can be a great place to start.
Related Reading: How To Write the Perfect Investor Update (Tips and Templates)
Luckily for you, we built a little guide to help you understand the importance of stakeholder engagement, namely investor updates. Consider it a choose-your-own-adventure guide for the modern founder. If you would like, you can download PDF right here.
Want to read more about keeping the people that matter to your business engaged and informed? Here are a few great places to start:
- The Visible Reading List – Our curated collection of the best content from top investors and entrepreneurs about the how and why of stakeholder engagement
- Why Update Your Investors? – Some ideas on what you should track and how you should track it
- Is Radical Transparency the Way Forward for Startup Marketing? – Transparency plays a big role in keeping your stakeholders engaged.
