Operations

Option pools are a vital component in the landscape of startups, particularly in the realm of employee compensation. They represent a portion of a company's shares set aside primarily for future allocation to employees, advisors, or consultants, typically in the form of stock options or other equity incentives. For startups, often constrained in terms of financial resources, option pools serve as a strategic tool to attract, retain, and motivate key talent by offering them a stake in the company's future. This guide delves into the definition, purposes, and benefits of option pools, providing startup founders with a comprehensive understanding of how to effectively utilize them. What Is An Option Pool? An option pool includes employee stock options (ESOs), restricted stock units (RSUs), and sometimes stock appreciation rights (SARs). It's generally established during financing rounds, where its size, expressed as a percentage of the fully diluted capitalization of the company, is negotiated between investors and founders. Option pools differ from other forms of equity compensation in their structure and function, specifically designed to align the interests of employees with those of the company and its investors. Related resource: How to Secure Financing With a Bulletproof Startup Fundraising Strategy What Is The Purpose Of An Option Pool? The purposes of an option pool in a startup are multifaceted and crucial for its growth and competitive positioning in the market. Attract and Retain Talent: Startups, especially in their early stages, often struggle to match the salary and benefits packages offered by established corporations. An option pool allows these nascent companies to offer equity, which serves as a compelling incentive for talented individuals who are motivated by the potential for significant financial upside. This equity component in compensation packages not only attracts top-notch talent but also fosters a sense of dedication and commitment among team members, as they gain a stake in the company's success. The idea is that by sharing in the company's potential growth, employees will be more invested and motivated to contribute to its long-term success. Align Incentives: Beyond attracting talent, option pools serve as an effective tool to align the interests of employees with those of the company's founders and investors. By granting equity, all parties involved become stakeholders in the company's future, thereby creating a harmonious relationship that fosters collaboration and a shared vision for the company. The vesting process, which allows employees to earn their equity over time, further ensures their long-term commitment and motivation, as their benefits are tied to achieving certain milestones or continued employment. Compete for Talent: In the highly competitive startup environment, an option pool can be a critical factor for attracting top talent. This is particularly important when startups have limited cash compensation capabilities. By offering equity, startups can level the playing field against larger, more established firms that might offer higher salaries but less in terms of equity and potential for growth. It's also important to note that the creation and management of an option pool require careful planning and strategic thinking. The size of the pool, usually ranging from 10% to 20% of the company's total equity, must be thoughtfully determined to balance the needs of incentivizing employees and preserving equity for future needs and rounds of financing. Furthermore, the allocation of these options is usually based on various factors such as job role, experience, and performance, and it's crucial to strike a balance between offering sufficient equity to motivate employees while retaining enough ownership for existing investors. As well, the impact of an option pool on company valuation and stock dilution is a significant consideration. When new shares are issued from an option pool, it can lead to the dilution of existing shareholders' ownership. However, this is often seen as a necessary trade-off for attracting and retaining the talent needed for a startup's growth and success. How Option Pools Work Understanding how option pools work is essential for startup founders who seek to use this tool for attracting, retaining, and aligning the interests of their team. Here's a step-by-step breakdown of how option pools function: 1. Creation The process begins with the creation of the option pool, which is approved by the company's board of directors. This crucial step involves specifying the number of shares that will be included in the pool. The size of the option pool is typically a percentage of the company's total equity, often ranging from 10% to 20%, depending on various factors like the company's growth stage, industry norms, and investor expectations. The board's approval is crucial as it formalizes the existence of the option pool and sets the stage for its strategic utilization. 2. Allocation Once created, the shares in the option pool are reserved and set aside, making them unavailable for immediate purchase. These shares are typically carved out from the founders' equity, which is a strategic move to ensure that the interests of the founders and the employees are aligned. The allocation of these shares is done with a view toward future growth, keeping in mind the need to attract and retain key talent. 3. Granting Options The next step involves the actual granting of options to employees, advisors, or consultants. This grant gives the recipients the right, but not the obligation, to purchase a specified number of shares at a predetermined price, usually the current fair market value, within a defined time frame. This timeframe is known as the vesting period, during which the recipients of the options can exercise their right to buy the shares. 4. Vesting Vesting is a critical component of the option pool process. It refers to the period during which the options granted to employees become exercisable. This period is typically structured to occur over several years, with a common structure being a four-year vesting period with a one-year cliff. The cliff means that the employee must remain with the company for at least a year to earn any of the options. After the cliff, options typically vest monthly or annually, incentivizing employees to stay with the company and contribute to its growth over a longer term. 5. Exercising Options Once the options have vested, employees have the choice to exercise them, meaning they can buy the shares at the previously agreed-upon price. This step transforms the employees into shareholders of the company, aligning their interests even more closely with the company’s success. The decision to exercise options can be influenced by various factors, including the company's performance, the employee's belief in its future success, and personal financial considerations. Benefits of Options Pools For Startups Option pools are a strategic asset for startups, offering several key benefits that align with the company's growth and employee satisfaction. Talent Acquisition and Retention In the competitive startup landscape, equity incentives provided through option pools are invaluable. They enable startups to attract high-quality talent, offering a compelling alternative to the higher salaries typically available at larger, more established companies. By offering a stake in the company's future success, startups can lure talented professionals who are enticed by the prospect of significant financial rewards, especially in the event of successful company exits like acquisitions or IPOs. This approach helps startups not only in attracting but also in retaining talent, as employees become invested in the company's long-term success. Retention Magnet Option pools serve as a powerful tool for retaining key employees. They align employee goals with the company's success, fostering a sense of loyalty and dedication. The vesting schedules, often spanning several years, encourage employees to stay with the company longer, contributing to reduced turnover and enhanced organizational stability. Cost-Effectiveness and Flexibility From a financial standpoint, option pools offer a cost-effective way to incentivize employees. Unlike cash salaries, equity incentives are tied to the company's performance, which means that the financial rewards for employees scale with the company's success. This arrangement is particularly beneficial for startups that need to manage cash flow carefully. Flexible Talent Strategy: Option pools provide the flexibility to tailor equity incentives to specific roles and performance levels within the company. Startups can customize the allocation of options based on the strategic importance of different roles, allowing for a more nuanced approach to compensation that aligns with individual contributions and the company’s broader objectives. Motivation and Alignment By granting stock options, startups foster an ownership mentality among employees. This sense of ownership motivates employees to contribute actively to the company’s growth and profitability. When employees have a direct stake in the outcome, they are more likely to be engaged and aligned with the company's goals. Learn More About Option Pools With Visible Option pools are a critical tool for startups, offering benefits that extend far beyond simple compensation. They are essential for attracting and retaining top talent in a competitive market, aligning employee interests with those of the company, and providing a cost-effective compensation strategy. By creating a sense of ownership among employees, startups can foster a motivated workforce dedicated to the company's success. Managing an option pool requires strategic planning and an understanding of its impact on company valuation and equity dilution. For founders looking to navigate the complexities of other startup challenges, Visible is an invaluable resource. Raise capital, update investors, and engage your team from a single platform. Try Visible free for 14 days. Related resource: The Ultimate Guide to Startup Funding Stages Related resource: Startup Fundraising Checklist

In an era where technology is rapidly reshaping every aspect of our lives, the education sector is no exception. This article delves into the world of EdTech startups, a dynamic realm where innovation meets education, fundamentally transforming how we learn and teach. These pioneering companies are not just altering the educational landscape; they're rewriting the rulebook, leveraging cutting-edge technologies to create personalized, accessible, and effective learning experiences. From AI-powered platforms to innovative online learning solutions, read further to explore the top 18 revolutionary EdTech startups that are redefining the boundaries of education and opening new horizons for learners and educators alike. Related resource: The VCs Fueling the Future of Education: A Guide for EdTech Founders Related resource: 11 Steps for Building a Successful Tech Company 1. SanaLabs Year Founded: 2016 Location: Stockholm, Sweden Funding Amount/Type: Total of $82 million in funding Funding Series: Latest round -$62 million Series B Major Investors: New Enterprise Associates, Workday Ventures, Menlo Ventures, EQT Ventures​​​​ SanaLabs utilizes AI to transform the personalized learning experience in the workplace. Their platform integrates advanced AI technologies for personalized learning recommendations and an AI writing assistant that generates content. This approach facilitates a more efficient and tailored learning experience for individuals, enhancing their engagement and productivity. The AI-powered semantic search feature enables employees to easily access vital organizational knowledge, streamlining the learning process. The impact of SanaLabs' technology is significant in terms of reducing onboarding time, boosting sales efficiency, and enhancing talent retention. What sets SanaLabs apart in the EdTech field is the innovative use of AI to merge learning with knowledge management, providing a comprehensive learning platform that reshapes traditional organizational learning methods​​​​. 2. Jolt Year Founded: 2015 Location: Tel Aviv, Israel Funding Amount/Type: Total funding of $23 million Funding Series: Last recorded as Series A- $14.1 million Major Investors: Climentum Capital, among others​​​​​​ Jolt stands out in the EdTech field with its "Not an MBA" program, designed as an alternative to traditional higher education, especially MBA courses. The program focuses on practical skills essential for the modern workforce, allowing adults to continue working while pursuing their education. This approach ensures that learning is not just theoretical but immediately applicable in real-world business scenarios. What makes Jolt particularly exciting is its commitment to adaptability and accessibility. The courses are structured to be flexible, allowing students to tailor their learning experience to their individual needs and schedules. This model of education, which emphasizes practicality and real-world application, positions Jolt as a forward-thinking player in the realm of EdTech, addressing the evolving needs of today's professionals and industries​​​​. 3. Elevate K-12 Year Founded: 2015 Location: Chicago, IL, USA Funding Amount/Type: Total funding of $54.5 million Funding Series: The most recent round was Series C Major Investors: Information on specific major investors is not readily available Elevate K-12 offers a distinctive approach to education in the EdTech field. Their focus is on developing proprietary live-stream learning systems. While the specifics of their AI implementation in personalized learning are not detailed in the available sources, their unique model revolves around providing live-streamed instruction directly into classrooms. This method addresses the teacher shortage and ensures quality education is accessible regardless of location. The impact of Elevate K-12's technology is significant in democratizing education, offering real-time, interactive learning experiences that cater to diverse educational needs. This approach is particularly notable in the EdTech sector for its potential to transform traditional classroom dynamics and provide equitable access to quality education​​. 4. GoGuardian Year Founded: 2014 Location: Los Angeles, California, USA Funding Amount/Type: $200 million in total funding Funding Series: Latest funding was a Series B round Major Investors: Includes Tiger Global Management GoGuardian offers a unique approach in the EdTech space, focusing on ensuring safe and productive digital learning environments. Their technology offers solutions for managing and monitoring online learning, which is particularly relevant in today's increasingly digital classroom settings. By providing educators with tools to oversee and guide student interactions online, GoGuardian plays a crucial role in both protecting students and enhancing the educational process. This focus on digital safety and efficient learning management makes GoGuardian an exciting and essential player in the field of EdTech, especially considering the growing importance of online education and digital literacy​​. 5. OpenClassrooms Year Founded: September 2013​​. Location: Headquarters in Paris, France​​. Funding Amount/Type: Total funding raised is approximately $149.7 million​​. Funding Series: Includes Series B and C funding rounds; Series B in May 2018 raised about $60 million​​, and Series C in April 2021 raised $80 million​​. Major Investors: General Atlantic, Lumos Capital Group, GSV Ventures, the Chan Zuckerberg Initiative, Salesforce Ventures, Bpifrance, among others​​​​. OpenClassrooms employs a unique approach to personalized learning, integrating AI and other technologies to tailor education to individual student needs. This online platform offers a variety of competency-based training programs in high-demand fields, supported by individual mentorship and project-based learning. The use of AI enhances the personalization of the learning process, ensuring that each student's experience is aligned with their specific educational needs and career goals. This approach significantly impacts individual learning outcomes, improving both the quality of education and employment prospects for graduates. OpenClassrooms is particularly exciting in the edtech field due to its innovative use of technology in education, its commitment to employability, and its job guarantee program, reflecting a strong alignment with current and future job market demands. This makes it a standout example of how technology can transform education to meet the evolving needs of learners and employers alike. 6. 360Learning Year Founded: 2013. Location: Headquartered in New York, New York, USA. Funding Amount/Type: The company has raised a significant $200 million in funding. Funding Series: The most recent funding round, amounting to $200 million, was led by Sumeru Equity Partners, SoftBank Vision Fund 2, and Silver Lake Waterman​​​​. Major Investors: Notable investors include Sumeru Equity Partners, SoftBank Vision Fund 2, Silver Lake Waterman, along with Bpifrance’s Large Venture fund, XAnge, and Educapital​​​​. 360Learning distinguishes itself in the edtech field with its focus on collaborative learning, using a platform that facilitates the creation and sharing of courses within organizations. This approach leverages internal expertise, enabling employees to effectively learn from their peers. The platform is designed to integrate various types of media into course creation, making the learning experience more interactive and engaging. AI plays a key role in this ecosystem by identifying areas where courses can be improved and optimizing the matching of courses to the specific needs of employees. The impact of 360Learning's technology on the learning experience is significant. It fosters a more dynamic and relevant learning environment by emphasizing collaborative and peer-to-peer learning. This not only enhances knowledge sharing within organizations but also helps in retaining institutional knowledge, which is crucial during periods of generational changes in the workforce. In the context of an evolving work environment and the growing importance of remote and distributed teams, 360Learning's innovative approach to corporate learning positions it as a forward-thinking and influential player in the edtech sector​​​​. 7. AllCampus Year Founded: AllCampus was founded in 2012. Location: The company is based in Chicago. Funding Information: Specific funding details are not publicly available. AllCampus takes a distinctive approach in the field of educational technology. While specific details about their use of AI in personalized learning were not readily available in the sources, the company is known for partnering with traditional higher education institutions to enhance online enrollment and maximize market share through comprehensive online program management services. This includes a focus on various aspects of online education, such as course design, marketing, recruitment, and student retention. Their approach likely includes leveraging technology to tailor these services to the needs of individual institutions and their students, thereby enhancing the learning experience and outcomes. The unique position of AllCampus in the edtech sector lies in its partnership-based model, focusing on supporting traditional higher education institutions in expanding and optimizing their online offerings. This approach is especially pertinent in the current educational landscape, where the demand for flexible, online learning solutions is growing. AllCampus's contributions to this field are vital in aiding educational institutions to navigate and adapt to the evolving demands of higher education in the digital age​​. 8. Codecademy Year Founded: Codecademy was founded in August 2011. Location: The company is headquartered in New York City, New York, USA. Funding Amount/Type: Codecademy has raised significant funding, including a $40 million Series D round. Funding Series: The Series D funding round was led by Owl Ventures, with participation from Prosus and Union Square Ventures. Major Investors: Notable investors include Union Square Ventures and Naspers, along with Owl Ventures, Prosus, and others​​​​. Codecademy employs an interactive platform for learning coding, offering an engaging and hands-on experience across a variety of programming languages and frameworks. This approach, focusing on active engagement rather than passive video learning, enhances skill retention and understanding, vital in coding where practical application is key. In the edtech sector, Codecademy is distinguished by its specialized focus on in-demand coding and programming skills. Its range of courses and interactive learning model make it a valuable tool for those seeking to develop technical skills. The platform's growth, including its move into enterprise solutions, underscores its significance in the evolving educational technology landscape. 9. Teachable Year Founded: 2014 Location: New York, NY, United States Funding Amount/Type: $13.5 million Funding Series: Not specifically mentioned. Teachable offers a unique approach to personalized learning using AI in its online course creation platform. This platform allows users to create and sell online courses, providing tools for course personalization, quizzes, certificates, student feedback, and more. Its AI-enhanced features likely contribute to improved individual learning experiences and outcomes by offering tailored content and interactive learning tools. This capability is significant in the field of edtech, as it empowers educators and experts to share their knowledge more effectively and efficiently, enhancing the overall quality of online education. 10. Everspring Year Founded: 2011 Location: Chicago, IL, United States Funding Amount/Type: $60.5 million Funding Information: No other information was given. Everspring offers a unique approach to personalized learning through its technology and services platform, which provides customized, integrated education solutions online. Their platform supports various aspects of online education, including strategic planning, enrollment, and course development. This integrated approach has a significant impact on individual learning experiences and outcomes by offering tailored educational solutions. Everspring's role in the edtech field is noteworthy due to its comprehensive support for online education, enhancing accessibility and quality. 11. GoStudent Year Founded: 2016 Location: Headquarters in Wien, Austria Funding Amount/Type: $344.9 million in total funding Funding Information: No other information was given. GoStudent's unique approach to personalized learning incorporates one-to-one, video-based tuition for students across a variety of subjects. This method, coupled with their use of AI for tutor selection and onboarding, enhances individual learning experiences and outcomes by providing tailored educational support. The startup is significant in the edtech field due to its focus on personalized, accessible online education, which aligns with evolving educational needs and technological advancements. 12. BrainPOP Year Founded: 1999 Location: Headquarters in New York, NY, United States Funding Amount/Type: Not publicly disclosed BrainPOP's approach to personalized learning is centered around its online educational solutions, particularly its short animated movies designed to develop critical, computational, and creative thinking skills. This method significantly impacts individual learning experiences, especially for younger students, by making complex subjects engaging and understandable. BrainPOP's presence in the field of edtech is exciting because it combines entertainment with education, making learning more interactive and enjoyable. 13. Snap! Mobile Year Founded: Founded in 2014. Location: The company is based in Seattle, Washington. Funding Amount/Type: Snap! Mobile raised $90 million in funding. Major Investors: The funding round was led by Elysian Park Ventures. Snap! Mobile in edtech offers AI-enhanced tools for school program management, focusing on fundraising and finance. This streamlines administration, aiding personalized student learning. Their support for extracurriculars impacts individual development, addressing key financial and administrative needs in education. 14. Edapp Year Founded: Information on the exact founding year of Edapp is not readily available. Location: Edapp is headquartered in New York, NY, United States. Funding Information: There has been no information disclosed regarding their funding. Edapp stands out in the edtech field with its mobile learning management system that includes features like microlearning and gamification. It's not explicitly detailed how AI is utilized for personalized learning, but the emphasis on mobile learning and engaging content delivery likely contributes to a more tailored learning experience. The impact of their technology on individual learning is significant, especially in how it caters to the modern, on-the-go lifestyle. Edapp's mobile-centric approach makes it an exciting and relevant player in the edtech space, adapting to the evolving needs of learners and educators alike. 15. BetterUp Year Founded: 2013 Location: Headquartered in Austin, Texas, United States Funding Amount/Type: BetterUp has raised a total of $269.8 million in funding. Funding Series: Their latest funding was a $300 million Series E round. Major Investors: Key investors include Wellington Management, ICONIQ Growth, Lightspeed Venture Partners, Threshold Ventures, Plus Capital, Salesforce Ventures, Sapphire Ventures, Mubadala Capital, Freestyle Capital, Crosslink Capital, and Tenaya Capital. BetterUp has a unique approach to personalized learning, combining world-class coaching with AI technology and behavioral science to deliver personalized behavior change. This approach improves the well-being, adaptability, and effectiveness of the workforce. BetterUp's technology significantly impacts individual learning experiences and outcomes by offering a blend of one-on-one coaching, counseling, and mentorship at scale, all underpinned by AI-driven insights. This startup is particularly exciting in the edtech field because it addresses critical aspects of professional development, including mental fitness, leadership, and career development. Its focus on whole-person growth and development and its use of AI to tailor learning experiences make BetterUp a transformative force in the realm of educational technology and employee wellness. 16. Outschool Year Founded: Outschool was founded in 2015. Location: The company is headquartered in San Francisco, California. Funding Amount/Type: Outschool has raised a total of $130 million in venture capital. Funding Series: Their latest funding was a Series D round of $110 million, leading to a valuation of $3 billion. Major Investors: Coatue and Tiger Global Management led the Series C round, and Tiger Global Management led the Series D round. Outschool's innovative approach in edtech involves an online platform offering diverse virtual classes for children. It emphasizes small-group, after-school activities covering a wide range of subjects from fun to academic. The platform's mix of ongoing and single classes accommodates various learning preferences, personalizing the educational experience. The company's adaptability to children's changing interests with its wide-ranging course offerings, from academic topics to creative pursuits, is a key aspect of its impact. Its rapid growth, particularly during the pandemic, underscores its success in meeting the growing need for flexible and accessible online learning. Outschool stands out in edtech for its ability to expand educational opportunities beyond conventional boundaries, making learning more diverse, accessible, and engaging. 17. Udemy Year Founded: Udemy was founded in 2010. Location: The company is headquartered in San Francisco, California, United States. Funding Amount/Type: Udemy has raised significant funding through various series, including a Series A of $3 million in October 2011, Series B of $12 million in December 2012, Series C of $32 million in May 2014, and a Series D of $65 million in June 2015. Additionally, they received $60 million from Naspers Ventures in June 2016 and $50 million from Benesse Holdings in February 2020. Funding Series: The company went through multiple funding series from Series A to Series D and beyond. Major Investors: Major investors include Groupon investors Eric Lefkofsky and Brad Keywell, Insight Ventures, Lightbank Capital, MHS Capital, Learn Capital, Norwest Venture Partners, Stripes, Naspers Ventures, and Tencent Holdings. Udemy's approach to personalized learning is centered around its vast and diverse online course offerings, covering topics from business and technology to personal development. The impact of Udemy's technology on learning is evident in its flexibility and accessibility, allowing learners to access courses at their own pace and according to their own schedules. Udemy is particularly exciting in the field of edtech for its expansive course catalog and its appeal to both individual learners and businesses. By offering courses that range from hobbyist topics to professional skills, Udemy has positioned itself as a comprehensive learning platform suitable for a variety of learners, making education more accessible and flexible. 18. Guild Year Founded: Guild was launched in 2015. Location: The company is headquartered in Denver, Colorado, United States. Funding Amount/Type: Guild Education has raised a total of $378.5 million in funding. Funding Series: The company has undergone various rounds of funding, including a significant Series D round in 2019. Major Investors: Some of the notable investors in Guild include Salesforce, Harrison Metal, Bessemer Venture Partners, and Felicis Ventures. Guild's approach in edtech is distinguished by its partnerships with major corporations to offer their employees debt-free educational programs. This involves collaborating with a network of nonprofit universities and learning providers to enhance employee education and career growth. Focusing on working adults, Guild uniquely supports their career development through accessible education. The impact of Guild's services is profound for the workforce of its partnering companies, aiding in upskilling and personal development. This enhances employees' career opportunities and growth. Guild's innovation lies in its business model that merges corporate interests with employee educational benefits. This strategy supports workforce development and meets the changing demands of today's workplace, positioning Guild as a progressive player in the edtech sector. Get Connected With EdTech Investors Today Through Visible The EdTech startups highlighted in this article showcase a wide array of innovative approaches and diverse solutions, ranging from personalized AI-driven learning to digital safety in education. Each startup is forging a unique path in reshaping the educational landscape, emphasizing accessibility, engagement, and efficiency. For those interested in connecting with investors in the EdTech space, check out our Connect investor database with a prefiltered list of ed-tech investors. After finding the right Investor you can create a personalized investor database with Visible. Combine qualified investors from Visible Connect with your own investor lists to share targeted Updates, decks, and dashboards. Start your free trial here. Related resource: 10+ Founder Friendly Venture Capital Firms Investing in Startups

Simple Agreement for Future Equity (SAFE) is a financing tool for startups, offering a simpler, more flexible alternative to traditional equity or debt financing. Crucial in the startup ecosystem, SAFE agreements streamline the fundraising process, particularly for early-stage companies. They allow investors to convert their investment into equity at a later financing round, typically at a discounted price. This tool is significant in the startup landscape for its simplicity, efficiency, and founder-friendly nature, making it highly popular among early-stage startups. This guide will explore SAFE's definition, its role in early-stage funding, components like valuation caps and discounts, benefits for startups and investors, and alternatives to SAFE financing. The world of startup financing has been revolutionized by the Simple Agreement for Future Equity (SAFE), an innovative tool designed to simplify and streamline the fundraising process for early-stage companies. SAFE agreements, created by Y Combinator in 2013, offer startups a more accessible and founder-friendly alternative to traditional equity or debt financing methods. Related resource: Investor Agreement Template for Startup Founders Understanding SAFE Agreements Definition and Origins A Simple Agreement for Future Equity (SAFE) is a financing instrument used by startups to raise capital without immediate equity exchange or debt. Developed by Y Combinator in 2013, SAFE agreements provide a more straightforward and flexible approach than traditional equity or debt financing and it was created as an alternative to the more complex convertible notes. SAFEs are a contractual agreement between a startup and an investor, where the investment is converted into equity at a future financing round, usually at a discounted rate or with a valuation cap. This innovation emerged from the need to streamline startup investments, minimizing the legal complexity and costs associated with traditional methods. A Simple Agreement for Future Equity (SAFE) is an innovative financing instrument utilized by startups to secure capital without an immediate exchange of equity or debt. Conceived by Y Combinator in 2013, SAFE agreements offer startups a more straightforward and adaptable approach in contrast to the intricacies of traditional equity or debt financing, providing an alternative to the complexities of convertible notes. Key Differences from Traditional Equity or Debt Financing SAFE agreements differ significantly from traditional equity and debt financing. Unlike equity financing, where investors immediately receive company shares, SAFE does not involve immediate stock issuance. This means there's no immediate equity dilution or valuation requirement. In contrast to debt financing, SAFE is not a loan; it doesn't accrue interest and lacks a maturity date, reducing the financial burden on the startup. These differences make SAFE particularly attractive to startups looking for a less complicated and more flexible financing option. Role in Early-Stage Startup Funding SAFE plays a critical role in early-stage startup funding. Its simplicity and flexibility make it an ideal tool for startups that are too young for a clear valuation but need funding to grow. By deferring valuation to a later stage, it allows startups to focus on growth rather than complex financial negotiations. Additionally, the investor-friendly nature of SAFE, such as potential for future equity at a discounted rate, makes it appealing to investors interested in high-risk, high-reward opportunities typical of early-stage ventures. Components of a SAFE Agreement Standard Terms Breakdown A SAFE agreement typically includes several key terms. The most crucial are the amount of the investment and the conditions under which it converts to equity. Other standard terms include the valuation cap, which sets a maximum company valuation for the conversion of SAFE to equity, and the discount rate, offering investors a reduced price compared to later investors. Additionally, a SAFE may specify whether it includes 'participation rights', giving investors the option to invest in future rounds to maintain their ownership percentage. Valuation Caps, Discount Rates, and Conversion Mechanisms Valuation Cap: This is the maximum valuation at which the investment can convert into equity. It protects investors from dilution in high-valuation future rounds, ensuring they receive more shares for their investment. Discount Rate: It provides investors a percentage discount on the price per share compared to the next financing round. This reward compensates for the early risk taken by the investors. Conversion Mechanisms: Conversion typically occurs during a priced equity financing round, a sale of the company, or an IPO. The terms dictate how the SAFE investment converts into equity - either at the valuation cap or the discounted price, whichever is more favorable to the investor. Related resource: Everything You Should Know About Diluting Shares Impact on Founders and Investors For founders, SAFEs offer a quick and straightforward way to secure funding without immediately diluting equity or establishing a company valuation. This flexibility allows founders to focus on growing the company with less financial and administrative burden. However, they must be mindful of the potential future equity given away, especially when multiple SAFEs are used. For investors, SAFEs provide a simpler alternative to convertible notes, with the potential for high returns if the company succeeds. The valuation cap and discount rate can significantly increase the value of their investment in a successful startup. However, there's a risk as SAFEs don’t guarantee returns and don’t provide immediate ownership or control over the company. Related resource: Why and How You Should Evaluate Startup Team Risk Benefits of using SAFE for startups After understanding the key components of SAFE agreements and how they operate, it's essential to explore the numerous benefits they offer to startups. SAFE agreements are not just a funding tool but a strategic choice for early-stage companies navigating the complex world of startup financing. 1. Faster and Easier Fundraising Reduced Complexity and Legal Costs One of the primary benefits of using SAFE agreements for startups is the reduction in complexity and associated legal costs. Unlike traditional equity agreements, which often involve lengthy negotiations and extensive legal documentation, SAFEs are designed to be straightforward and concise. This simplicity not only accelerates the fundraising process but also significantly lowers the legal fees for both startups and investors. SAFE agreements are meant to be simple, standard, and fair for all parties involved, thereby reducing the need for extensive and expensive legal counsel. Related resource: SAFE Fundraising: When to Consider & Benefits No Need for Valuation Perhaps the most significant advantage of SAFEs for early-stage startups is the deferral of valuation negotiations. Traditional funding methods typically require a startup to set a valuation, which can be challenging and contentious, especially for early-stage companies with limited operational history. SAFEs circumvent this hurdle by postponing the valuation determination until a later funding round, usually when more information is available to accurately assess the company's worth. This aspect allows startups to secure funding more quickly, focusing on growth rather than getting entangled in complex and potentially contentious valuation discussions. 2. Flexibility and Investor-Friendliness Flexibility for Future Rounds SAFEs stand out for their adaptability, which is crucial in the dynamic environment of startup financing. They offer the flexibility to tailor terms such as discount rates and valuation caps to suit different investor preferences and anticipate various future funding scenarios. This flexibility is particularly beneficial for startups that may undergo several rounds of funding, each with unique conditions and requirements. As noted in resources, this adaptability makes SAFEs a versatile tool, capable of evolving with the company's funding needs. Non-dilutive Funding A significant advantage of SAFEs is their non-dilutive nature at the time of investment. Unlike immediate equity exchanges in traditional financing, SAFEs convert to equity only in a subsequent funding round. This feature means that the current ownership of existing shareholders remains undiluted until that point. For founders, this is crucial as it allows them to retain more control over their company in the early stages, as highlighted by startup-focused platforms like SeedInvest. Investor-Friendly Terms SAFEs often incorporate terms that are attractive to investors, making them a compelling option for those looking to invest in startups. Pro-rata rights, for instance, allow investors to maintain their percentage of ownership in future financing rounds. Valuation caps, another common feature, offer investors protection against overvaluation in future rounds. These investor-friendly provisions, as explained by Y Combinator, ensure that SAFEs are not only beneficial for startups but also provide fair and appealing terms for investors. 3. Aligned Incentives Shared Success One of the key advantages of SAFE agreements is the alignment of incentives between investors and founders, which is foundational for a successful startup journey. As both parties stand to benefit from an increase in the company's valuation at the time of future equity rounds, there is a mutual interest in the company's growth and success. This alignment, as discussed in resources from Y Combinator, creates a partnership dynamic where both investors and founders are equally motivated to increase the company's value, ensuring that their interests are in sync. Motivation for Growth SAFEs serve as a powerful motivational tool for founders. Since the conversion terms of SAFEs are typically more favorable at higher valuations, founders are incentivized to drive their company toward substantial growth and a successful exit. This motivation aligns perfectly with the startup's objective of maximizing value, as highlighted by startup financing experts. With SAFEs, the potential future rewards for founders increase with the company's valuation, encouraging them to pursue ambitious growth strategies and operational excellence. 4. Streamlined Process No Interest or Maturity Dates SAFEs offer a streamlined and less burdensome process for startups, primarily due to their lack of interest rates and fixed maturity dates. Traditional debt instruments typically accrue interest over time and have a set date by which the loan must be repaid or converted. In contrast, as outlined in resources like SeedInvest, SAFEs eliminate these complexities. This lack of interest and maturity dates simplifies the investment process, freeing startups from the pressures and administrative challenges associated with regular debt servicing or renegotiation at maturity. No Debt Obligations Another significant advantage of SAFEs is that they are not debt instruments. This distinction means that in the event of a startup's failure, there is no obligation to repay the investors, as would be the case with traditional loans. This feature, highlighted by experts at Y Combinator and other startup-focused platforms, significantly reduces the financial risk for founders. By not carrying debt on their balance sheets, startups can operate with more financial freedom and less stress, focusing their resources on growth and development rather than on managing debt repayments. 5. Early-Stage Suitability Ideal for Early-Stage Startups SAFEs are notably beneficial for early-stage startups, primarily due to their adaptability and minimal prerequisites. Early-stage companies often lack extensive financial history, making it challenging to secure traditional equity financing. As Y Combinator points out, these agreements are tailor-made for such companies. They provide a viable funding option without the need for a lengthy track record or established market presence, thus bridging the gap between nascent operations and potential investors. Minimal Financials Required Another advantage of SAFEs is the minimal financial documentation required. Unlike traditional financing methods that may demand detailed financial projections and comprehensive business plans, SAFEs operate with far less stringent requirements. This aspect, as highlighted by startup financing experts, makes SAFEs particularly accessible for early-stage companies that may not have the resources or data to produce extensive financial documentation. It allows startups to focus on growth and development rather than on preparing intricate financial models. 6. Attractive for Investors Potential for High Returns For investors, SAFEs represent an opportunity for substantial returns, especially if the startup experiences a successful exit. This investment model offers the potential for significant returns on investment, contingent upon the startup's future success. The prospect of acquiring equity at a lower price point than future investors makes SAFEs an attractive proposition for those looking to invest in high-potential startups. Flexibility and Potential Discounts SAFEs also provide investors with flexibility and the prospect of discounts on future equity. Investors can negotiate terms such as valuation caps and discount rates. This flexibility ensures that investors can tailor the terms of their investment to suit their risk profiles and investment strategies. The potential discounts on future equity rounds further enhance the attractiveness of SAFEs, providing investors with a strategic advantage in future financing scenarios. Alternatives to SAFE While SAFEs are a popular choice for startup financing, it's important for founders to consider other available options. Each alternative, from traditional equity financing to convertible notes and crowdfunding, offers unique benefits and fits different startup needs. Related resource: The Startup’s Guide to Investor Agreements: Building Blocks of VC Funding Traditional Equity Financing Pros: Provides immediate capital injection, can offer higher valuations for established companies, and gives investors greater ownership and control. Cons: Complex and time-consuming process, requires detailed financial projections and legal documents, can be dilutive for founders and early investors. Convertible Notes Pros: Simpler and faster than traditional equity, offers lower valuation cap flexibility, and can convert to equity automatically upon certain events. Cons: May not be as attractive to some investors, can be dilutive for founders depending on conversion terms, and often includes interest accrual. Debt Financing Pros: Can be secured quickly and with minimal paperwork, doesn't dilute company ownership, and provides fixed interest payments. Cons: Requires repayment with interest, can burden the company with additional debt, and may not be ideal for high-growth startups. Revenue-Based Financing Pros: Provides funding based on future revenue, aligns investor returns with company performance, and doesn't involve immediate dilution. Cons: May not be suitable for companies with unpredictable revenue streams, can be expensive due to higher interest rates, and can give investors control over certain financial decisions. Crowdfunding Pros: Raises capital from a large pool of individual investors, generates marketing buzz, and builds community around the company. Cons: May be challenging to reach fundraising goals, can be time-consuming and require significant effort, and offers limited investor oversight and control. Grants and Public Funding Pros: Non-dilutive funding source, ideal for social impact or research-oriented ventures, and offers access to valuable resources and mentorship. Cons: Highly competitive and challenging to secure, often comes with specific eligibility requirements and restrictions, and may not provide ongoing financial support. Learn more about SAFE & Fundraising with Visible This guide has outlined the essential aspects of SAFE agreements, highlighting their role in simplifying fundraising and aligning investor-founder interests, especially for early-stage startups. However, navigating the intricacies of startup financing goes beyond understanding SAFEs. This is where Visible comes in. Visible offers a suite of tools designed to assist founders in managing investor relations, tracking key metrics, and streamlining communication with stakeholders. For more insights into your fundraising efforts, Visible is the go-to platform. Raise capital, update investors, and engage your team from a single platform. Try Visible free for 14 days. Related resources: A Complete Guide on Founders Agreements VC Fund Performance Metrics 101

In the startup world, the 'Valley of Death' refers to a critical phase where emerging businesses face their greatest financial challenges. During this time, startups often grapple with increasing expenses and limited revenue, testing their ability to evolve from innovative concepts to sustainable, profitable entities. Successfully navigating this precarious phase is crucial for a startup's survival and future growth. It demands astute resource management, strategic planning, and resilience. For entrepreneurs, understanding and effectively maneuvering through the Valley of Death can mean the difference between a startup's flourishing success and its untimely demise. What is the Death Valley Curve for Startups? The Death Valley Curve is a metaphorical representation of the significant financial challenges startups face after their initial launch. During this period, companies typically encounter mounting costs and insufficient revenues, leading to a precarious financial situation. This phase is crucial as startups must demonstrate their ability to transition from a promising concept to a viable, profitable business model. Understanding and preparing for this curve is vital for any entrepreneur aiming to lead their startup to success. 6 Effective Tips for Surviving the Valley of Death Surviving the Valley of Death requires more than just passion and a great idea. It demands a strategic approach, encompassing careful resource management, innovative funding solutions, team resilience, market validation, networking, and adaptability. The following six tips provide a roadmap for startups to not only survive but also to emerge stronger from this challenging phase. 1. Conserve Your Resources Cash is King: Effective cash management is crucial for the survival and growth of any startup. It's essential to diligently track your burn rate – the rate at which you're spending cash before reaching profitability. Prioritizing essential expenses helps to extend your financial runway, giving your business more time to achieve sustainable growth. Explore cost-effective alternatives in every aspect of your operations. Additionally, negotiation is a powerful tool; engaging in talks with suppliers to strike better deals can lead to significant cost savings. Sharpen Your Focus: In a startup, resources, including time and effort, are precious. It's important to focus these resources on activities that align directly with your startup's core value proposition. Cutting down on non-core activities helps streamline operations and ensures that every effort contributes towards addressing your target market's needs and solving their problems. Concentrating on your core mission not only conserves resources but also increases the impact and effectiveness of your work. 2. Get Creative with Funding Bootstrapping: Bootstrapping involves funding your startup using personal savings, revenue, or other internal resources, without the need for external investors. This approach offers full control over the business, encouraging financial discipline and lean operations. Key strategies include minimizing expenses, prioritizing revenue generation, and seeking strategic partnerships to share resources and minimize costs. It's important to note that while bootstrapping can foster a strong sense of ownership and agility, it may also mean slower growth and requires the entrepreneur to shoulder more financial risk. Strategic Partnerships: Forming strategic partnerships with other businesses can provide numerous benefits, including shared resources, access to new audiences, and pooling of expertise. This approach not only helps in conserving financial resources but also opens up new opportunities for growth and innovation. When looking for partners, identify companies with complementary offerings or shared target markets, and develop a compelling value proposition that highlights the mutual benefits of the partnership. By employing these creative funding strategies, startups can extend their financial runway, leverage their existing assets more effectively, and lay a stronger foundation for sustainable growth. Related resource: How to Secure Financing With a Bulletproof Startup Fundraising Strategy Related resource: Startup Fundraising Checklist Related resource: The Ultimate Guide to Startup Funding Stages 3. Strengthen Your Team Hire Strategically: For startups, building a lean yet effective team is essential. Prioritize hiring individuals with diverse skill sets who are capable of taking on multiple roles. This approach not only maximizes resources but also fosters a dynamic and versatile work environment. A strategic hiring plan involves aligning your team with your business goals and conducting skills gap analyses to identify the talent you need. Also, consider candidates' potential for growth and adaptability, as startups often face rapid changes and require a workforce that can evolve with the business. Foster Resilience: Cultivating a culture of optimism, adaptability, and problem-solving is key to handling setbacks and pivoting when necessary. Building a company culture that values resilience and adaptability starts with your hiring process. Look for candidates who are not only skilled but also align with your company's values and mission. This alignment can lead to increased job satisfaction, lower turnover rates, and a stronger commitment to the organization's success. Encourage a mindset that views challenges as opportunities for growth and innovation, which is vital in the fast-paced startup environment. 4. Validate Your Market Fit Gather Data: Continuously collecting customer feedback is crucial in validating your market fit. Use surveys, A/B testing, and user interviews to gather insights. This approach allows you to iterate and refine your offering based on actual user needs and preferences. As highlighted by ProductPlan, start by defining your customer, understanding their problems, and how your product solves these problems. Then, test these assumptions with potential customers to find the truth about your market fit. Focus on Metrics: Avoid the trap of vanity metrics that don't translate to real business value. Instead, focus on identifying and tracking Key Performance Indicators (KPIs) that align with your long-term goals. A successful product-market fit means having a product that the market loves and can't live without. You can measure this by surveying your customers, and asking how they would feel if they could no longer use your product. A strong indicator of product-market fit is if at least 40% of respondents say they would be very disappointed. Additionally, consider using the Net Promoter Score or the Sean Ellis Test as reliable indicators of customer satisfaction and product-market fit. Implementing these strategies will help you understand whether your product truly satisfies market demands and sets the foundation for sustainable growth. 5. Network and Build Relationships Seek Mentorship: Mentorship is a vital asset for startup founders and their teams. A mentor, leveraging their experience, skills, and knowledge, can provide valuable advice and guidance, helping to navigate the complexities of entrepreneurship. Studies show that startups mentored by successful entrepreneurs have significantly higher success rates. Mentors can introduce you to their network, offer practical advice, and support you through the ups and downs of entrepreneurship, boosting morale, confidence, and the startup’s overall success. Attract Investors: Participating in industry events is a key strategy for attracting potential investors. These events provide opportunities to network, gain feedback, and form partnerships that can benefit your startup in various ways. When networking, it’s important to focus on building a strong network that can leverage more leverage with investors. A robust network increases brand awareness, making your startup more attractive to investors. Networking also helps in acquiring new customers and validating your market, thus making your startup a more appealing investment. 6. Stay Agile and Adaptable Embrace Change: In the ever-evolving startup landscape, flexibility is key. Don't hesitate to pivot your product or strategy in response to market feedback and changing needs. This agility allows you to stay relevant and competitive. As research and case studies have shown, organizations that embrace agility and adaptability see significant improvements in performance, innovation, and customer engagement. An example is Spark, a telecom operator in New Zealand, which achieved substantial growth and market share by adapting to customer needs and market trends. Learn from Mistakes: View setbacks as critical learning opportunities. Analyzing what went wrong and refining your approach is integral to growth and resilience. Adaptability in leadership strategy is particularly crucial in startups. Regularly reassessing and adapting your leadership approach in response to business changes, milestones, and pivot moments is essential for success. Failure to do so can result in significant consequences, as seen in case studies where leadership inflexibility led to lost momentum and even replacement of founders. Learn more with Visible Navigating the Valley of Death is a pivotal phase in the startup lifecycle. By conserving resources, getting creative with funding, building a resilient team, validating market fit, networking, and remaining agile, startups can effectively traverse this challenging terrain. Use Visible to manage every part of your fundraising funnel with investor updates, fundraising pipelines, pitch deck sharing, and data rooms. Raise capital, update investors, and engage your team from a single platform. Try Visible free for 14 days.

Pivoting in the startup world is not just a strategy; it's a survival skill. In the ever-evolving business landscape, agility and adaptability are key to staying relevant and successful. This guide will cover the critical strategies that can help founders navigate through changes effectively. We'll explore when to pivot, understanding why to pivot, how to execute your pivot, and the different types of pivots that turn challenges into opportunities. Understanding When It’s Time for a Startup to Pivot Pivoting, a strategic shift in business model or product can be the difference between thriving and merely surviving. Founders should be alert to certain indicators that signal a need for change. Identifying the right time to pivot requires a combination of market awareness, customer feedback, and internal business analysis. Founders must be agile, ready to adapt, and willing to embrace change to ensure their startup's longevity and success. By paying close attention to these indicators, startups can pivot effectively, turning potential challenges into opportunities for growth and innovation. Here are some key signs and factors to consider: Identifying Signs That Your Startup Needs a Change Stagnating Sales and Growth: A clear sign that a pivot may be necessary is when your startup experiences stagnant or declining sales. This often indicates that your product or service may no longer be meeting market demands or that competition has intensified. Difficulty in Attracting or Retaining Customers: If acquiring new customers becomes increasingly challenging, or if existing customers are leaving, this could suggest that your product is not resonating with your target audience. Inconsistent Cash Flow: Erratic or declining cash flow can be a symptom of deeper problems in your business model or market fit, suggesting that a strategic pivot could be necessary. Feedback from Customers and Employees: Regular feedback, both from customers and team members, can provide invaluable insights. If there are consistent concerns or suggestions for improvement, it's worth considering whether these point towards a pivot. Technological Changes and Industry Shifts: Rapid technological advancements or shifts in industry trends can render your current business model or product obsolete. Staying abreast of these changes and being willing to adapt is essential. Market Trends and Customer Feedback as Pivot Indicators Evolving Market Trends: Market trends can offer predictive insights into what changes may be necessary. By analyzing industry reports and market research, you can anticipate shifts and adapt your business accordingly. This is especially true in fast-evolving sectors like technology and consumer goods. Customer Feedback and Demand: Customer feedback is a direct line to understanding market needs. Regular surveys, focus groups, and review analyses can reveal changing customer preferences and unmet needs. Successful companies are those that adapt their products and services based on customer input. Competitor Movements: Observing your competitors can provide clues about market shifts. If competitors are pivoting or introducing new products, it may indicate emerging opportunities or threats that you should consider. Data-Driven Insights: Utilizing data analytics to track customer behavior, market trends, and business performance can highlight areas needing improvement or change. Forbes notes the rising importance of data-driven decision-making in identifying market opportunities and risks. Planning Your Startup Pivot Embarking on a pivot is a significant step, requiring careful planning and execution. 1. Introspection and Analysis The first critical step in considering a pivot for your startup is introspection and analysis. This involves a deep dive into your current business performance and understanding the internal and external factors that affect your venture. Here’s how to approach it: Gather Data Assess Current Performance: Start by collecting and analyzing data related to your startup's current performance. This encompasses user feedback, sales figures, and market trends. User Feedback: User feedback is a goldmine of insights. Collect this through surveys, social media interactions, and customer support communications. According to a study in the Journal of Marketing, customer feedback is crucial in identifying product strengths and weaknesses, allowing businesses to align their offerings more closely with market needs. Sales Figures: Analyze your sales data. Look for trends such as which products or services are performing well and which aren’t. This analysis can reveal a lot about customer preferences and market demand. Market Trends: Stay informed about your industry's market trends. Tools like Google Analytics can provide valuable data on market behavior and preferences, guiding you toward potential areas of improvement or innovation. Identify Patterns: Look for patterns in the data. What are the consistent strengths across your offerings? Where are the recurring complaints or issues? This helps in pinpointing what's working and what's not. Areas of Potential Improvement: From the patterns you identify, determine areas that require improvement. This could range from product features, and customer service enhancements, to marketing strategies. Conduct a SWOT Analysis Strengths: Identify what your startup does best. This could include a unique product feature, a strong brand identity, or an exceptional customer service approach. Knowing your strengths helps in leveraging them effectively during a pivot. Weaknesses: Recognizing and addressing weaknesses can significantly bolster a company's strategic planning. These could be limited resources, lack of expertise in certain areas, or operational inefficiencies. Opportunities: Look for external opportunities that your startup can capitalize on. These could be market gaps, emerging trends, or changes in consumer behavior. For instance, a Forbes article highlights how businesses can turn market disruptions into opportunities by adapting their strategies. Threats: Identify external threats, such as competitive pressure, market changes, or technological advancements. Understanding these threats is crucial for developing strategies to mitigate them. Conducting a thorough introspection and analysis is fundamental for any startup contemplating a pivot. It allows you to make informed decisions based on empirical data and a comprehensive understanding of your business's strengths, weaknesses, opportunities, and threats. This strategic approach not only guides your pivot decision but also enhances the overall resilience and adaptability of your startup. 2. Defining the Pivot Once you have a clear understanding of your startup's current situation through introspection and analysis, the next step is to define the pivot. This stage is about exploring various pivot options and validating them to ensure they address market needs effectively. Identify Pivot Options Brainstorming Pivot Options: Utilize the insights from your data analysis and SWOT analysis to brainstorm potential pivot options. This can include: Pivoting Your Product: This could mean altering the features, functionality, or even the entire concept of your product. For instance, a tech startup might shift from a software product to a platform-based service model. Target Market Pivot: Sometimes, the product is fine, but the target market needs to change. This pivot involves redefining your audience, perhaps focusing on a different demographic or geographic region. Pricing Strategy Pivot: Adjusting your pricing model can make your product more appealing. This could be moving from a one-time purchase to a subscription model or introducing tiered pricing. Business Model Pivot: This involves changing the fundamental way in which your business operates. For example, a company might switch from a direct-to-consumer model to a B2B model. Addressing Market Needs: Ensure that your pivot addresses a clear pain point or unmet need in the market and align your pivot strategy with those market needs. Validate Your Ideas Testing with Potential Customers: Don’t rely solely on assumptions or gut feelings. Validate your pivot ideas by testing them with potential customers. Conduct Surveys: Surveys can be a quick way to gauge customer interest in your new direction. Tools like SurveyMonkey or Google Forms can facilitate this process. Interviews: One-on-one interviews provide in-depth insights. These conversations can uncover nuanced opinions and feedback about your pivot idea. A/B Testing: For product or feature pivots, A/B testing can be invaluable. This involves presenting two versions of your product to the audience and measuring which one performs better. Pilot Programs: Launching a pilot or beta version of your pivot can provide real-world feedback before a full-scale rollout. Gathering Feedback: The feedback from these validation methods should guide your decision-making process. Related source: Business Startup Advice: 15 Helpful Tips for Startup Growth 3. Building the Pivot Plan After defining the pivot, the next crucial step is to build a structured plan to implement it. This involves setting clear goals, establishing a realistic timeline and budget, and effectively communicating the pivot to all stakeholders. Set SMART Goals Specific, Measurable, Achievable, Relevant, and Time-bound Goals: SMART goals are essential for a successful pivot. They provide clarity and direction, ensuring that every step you take aligns with your pivot strategy. Specific: Clearly define what you aim to achieve with your pivot. For example, if you're pivoting to a new customer segment, specify who this new target audience is. Measurable: Establish criteria for measuring progress towards your goals. This could include metrics like customer acquisition rates, revenue targets, or market share. Achievable: Set realistic and attainable goals, considering your startup's resources and capabilities. Relevant: Ensure that your goals are aligned with your overall business objectives and market needs. Time-bound: Assign a clear timeline to your goals. This helps maintain momentum and allows for timely progress tracking. Related resource: 6 Metrics Every Startup Founder Should Track Develop a Timeline and Budget Creating a Realistic Timeline: According to Project Management Institute, effective timeline planning is critical in project management. Break down the pivot process into manageable tasks and assign deadlines to each. This helps in tracking progress and ensures that the pivot stays on schedule. Allocating Resources and Budget: Determine the resources and budget required for each stage of the pivot. This includes financial resources, human capital, and any other necessary assets. A well-planned budget is vital for allocating resources efficiently and avoiding financial overstretch. Prioritizing Tasks: Identify which tasks are critical and need immediate attention and which can be scheduled later. This prioritization ensures that resources are allocated effectively to areas with the most impact. Communicate the Pivot Clear Communication with Team and Stakeholders: Transparency is key when communicating the pivot. Explain the rationale behind the pivot, the expected outcomes, and how it will impact various aspects of the business. Engaging with Investors and Customers: Keep your investors informed about the pivot and how it aligns with the long-term goals of the startup. For customers, emphasize how the pivot will benefit them or improve their experience with your product or service. Open Communication Channels: Establish open lines of communication for feedback and questions. This can include team meetings, investor updates, and customer newsletters. Effective communication in change management builds trust and fosters a collaborative environment. 4. Execution and Adaption The execution and adaptation phase is where your pivot plan comes to life. It's crucial to approach this phase with agility and a focus on continual learning and adjustment. Here's how to navigate it effectively: Be Agile and Iterative Adapting to Feedback and Market Conditions: The ability to quickly adapt your plan based on new information is vital. Agility in business allows companies to respond rapidly to changes in the internal and external environment without losing momentum. Embracing an Iterative Approach: Implement your pivot in stages, and be prepared to make changes as you gather more information. This iterative process is similar to the agile methodology used in software development, which encourages adaptive planning and continuous improvement. Willingness to Adjust: Don't hesitate to revisit and revise your plan if necessary. According to Forbes, successful pivots often involve a series of adjustments rather than a single, monumental shift. This approach allows you to refine your strategy based on real-world feedback and performance. Measure and Track Progress Monitoring Key Performance Indicators (KPIs): Regularly track KPIs that are aligned with the goals of your pivot. This could include metrics such as customer acquisition cost, customer lifetime value, revenue growth, or market penetration. Analyzing Data: Use data analytics tools to delve into the performance data. This analysis will give you insights into what aspects of your pivot are working and which areas need improvement. Making Adjustments for Optimization: Based on your KPI analysis, make informed adjustments to optimize your results. This could involve tweaking your marketing strategy, refining your product offering, or reallocating resources to more effective channels. 5. Building Resilience Embarking on a pivot is a journey filled with challenges and opportunities. Building resilience throughout this process is essential for both personal growth and the success of your startup. Here’s how to cultivate resilience during a pivot: Embrace the Challenge Preparedness for Setbacks and Roadblocks: Understand that pivots are rarely smooth and straightforward. They should be viewed as opportunities for learning and growth rather than just obstacles. Staying Positive: Maintaining a positive outlook is crucial. This mindset will help you navigate through tough times more effectively. A study in the Journal of Positive Psychology shows that positivity enhances resilience, enabling individuals to better cope with challenges and stress. Learning from Mistakes: Every setback or mistake is a learning opportunity. Reflect on what went wrong, what you could have done differently, and how you can avoid similar mistakes in the future. Perseverance: Persistence is critical during a pivot. The ability to keep pushing forward, even when faced with difficulties, is what often separates successful pivots from unsuccessful ones. Surround Yourself with Support Building a Support Network: Cultivate a network of mentors, advisors, and fellow entrepreneurs. These individuals can provide invaluable guidance, support, and insight based on their experiences. Leveraging Mentorship and Advice: Engage with mentors who can offer advice and perspectives that may not be apparent from within your organization. Their objective viewpoint can be crucial in decision-making and strategy refinement. Connecting with Fellow Entrepreneurs: Fellow entrepreneurs can provide empathy and understanding, having gone through or currently facing similar challenges. Platforms like LinkedIn, entrepreneurial forums, or local business groups can be great places to connect with like-minded individuals. Seeking Encouragement: Encouragement from your network can be a powerful motivator during challenging times. Sometimes, a simple word of encouragement can provide the boost needed to overcome a tough phase. Types of Startup Pivots Every startup's pivot journey is unique, often involving different types of changes. Customer Segment Pivot A Customer Segment pivot is when a startup shifts focus to a new group of customers who may have a greater need or appreciation for its product. This pivot often occurs after identifying a more responsive or profitable market segment. Key steps for a successful Customer Segment pivot include: Listen to Your Users: Understanding user feedback is vital. If users are consistently pointing out certain features or suggesting improvements, it could indicate a new direction for the product. Reanalyse Your Competition: Analyze how competitors address the needs of different customer segments. This can offer insights into gaps in the market and potential opportunities. Speak Your Users’ Language: Communication is key. Ensure that your messaging resonates with the new target audience and clearly conveys the value proposition. Pivot Sooner Rather Than Later: If a pivot is necessary, it's usually better to act swiftly to avoid wasting resources and to stay ahead of market changes. Ensure Team Alignment: Make sure your team understands and supports the pivot. This might involve changes in roles or the introduction of new skill sets. This pivot requires understanding diverse market segments, adapting the product or service, and effective execution. Product Pivot A Product Pivot in a startup involves making significant changes to the product itself, which can include altering features, the operating platform, or even the core problem the product aims to solve. Several successful startups have executed product pivots effectively: Twitter // X: Started as Odeo, a podcasting platform, Twitter pivoted to become a microblogging service. This pivot was initiated when Apple dominated the podcasting industry with iTunes Podcasts, leading Twitter to reinvent itself. Instagram: Initially a location-based check-in app named Burbn, Instagram pivoted to focus solely on photo sharing after recognizing that this feature was more popular among users. Wistia: Began as a video-sharing community, Wistia pivoted to become a video marketing platform for businesses, responding to the interest shown by businesses in using the platform for hosting and analyzing marketing videos. PayPal: Initially a digital wallet for Palm Pilots, PayPal pivoted to an online payment platform, adapting to the growing demand for online payment solutions. Pinterest: Started as Tote, a social shopping app, Pinterest pivoted to become a visual discovery platform when they realized users were more interested in organizing and sharing images. Groupon: Originally a platform for mobilizing collective action for social causes, Groupon pivoted to a daily deals marketplace, capitalizing on the potential of offering discounted deals to consumers. Value Proposition Pivot In a Value Proposition Pivot, a startup fundamentally changes the core value or benefit its product offers to customers. This pivot might involve redefining what the company stands for or altering its key selling points. Essentially, it's about shifting the product's unique value to better align with market demands or to differentiate from competitors. For instance, a tech startup might pivot from offering just a productivity tool to positioning it as a comprehensive solution for remote work management, changing its core value from mere functionality to an all-in-one platform addressing the emerging needs of remote teams. This type of pivot requires a deep understanding of customer needs, market trends, and a reevaluation of the company's strengths and capabilities. The effectiveness of a Value Proposition Pivot depends on the startup's ability to clearly communicate the new value to its target audience and ensuring that this shift resonates with customer needs and preferences. It's not just about changing the product; it's about changing the perception and experience of the product in the eyes of the customer. Business Model Pivot In a business model pivot, startups undergo a major transformation in how they generate revenue. This could mean changing from a subscription to a freemium model, or altering the overall revenue strategy. Such pivots are not minor adjustments but represent significant shifts in the company's financial and operational approach. For example, a company might pivot from direct sales to a freemium model to broaden its user base and create diverse revenue streams. Alternatively, pivoting from a high-touch service model to an automated approach could reduce costs and facilitate scaling. The success of a business model pivot hinges on aligning the new model with the company's vision and market demands. It often requires market research, re-evaluation of customer needs, and possibly rebranding. Effective pivots leverage the company's strengths while adapting to market changes and customer preferences. For founders, a business model pivot necessitates a thorough assessment of its impact on all business facets, from product development to customer relations. This strategic shift can lead to new growth and sustainability in a dynamic business environment​​​​. Technology Pivot In a technology pivot, a startup fundamentally changes the technology or platform underlying its product or service. This pivot can be driven by various factors, such as advancements in technology, the need to improve scalability or performance, or the discovery that users prefer a particular feature of the product. For founders considering a technology pivot, it's crucial to assess not only the technological feasibility of the pivot but also how it aligns with your business goals and customer needs. This strategic shift, although challenging, can open up new opportunities and pathways for growth and sustainability in a fast-evolving technological landscape​​​​. Real-Life Startup Pivot Examples With Glowing Success Successful pivots by well-known companies can provide inspiration and insight into the process. Netflix Original idea: A DVD-by-mail rental service. Pivot: Anticipated the shift to streaming media and introduced a streaming service, eventually phasing out DVDs. Result: Became a global streaming giant with over 220 million subscribers and a pioneer in producing original content. PayPal Original idea: A mobile payments platform called Confinity, enabling payments between Palm Pilots. Pivot: Expanded to online payments and integrated with eBay, becoming a leading online payment service. Result: Revolutionized e-commerce transactions and expanded into a global financial services company. Nintendo Original idea: A manufacturer of playing cards. Pivot: Expanded into electronic toys and video games, becoming a pioneer in the gaming industry. Result: Evolved into a renowned video game company with iconic franchises like Mario and Zelda. Looking To Pivot Your Startup? Connect With Visible Today Pivoting a startup is a dynamic and challenging journey, but with the right strategies, it can lead to remarkable success and resilience. If you're looking to pivot your startup, remember the importance of data-driven decision-making, clear communication, and adaptability. For further support and guidance, consider partnering with Visible. Use Visible to manage every part of your fundraising funnel with investor updates, fundraising pipelines, pitch deck sharing, and data rooms. Raise capital, update investors, and engage your team from a single platform. Try Visible free for 14 days. Related resource: The Ultimate Guide to Startup Funding Stages

FinTech startups have revolutionized the financial sector in recent years, blending technology and finance to enhance, simplify, and democratize financial services. These innovative companies are reshaping how we handle money, from mobile banking and cashless transactions to complex financial algorithms. As a founder, understanding the landscape of these trailblazers is crucial. They're not just altering consumer habits but are also reshaping the very fabric of the global financial system. Related resource: FinTech Venture Capital Investors to Know 1. Chime Location: San Francisco, United States. Year Founded: 2012. Funding Series/Amount: Raised a total of $2.3 billion over several funding rounds. Prominent Investors: The Series G round was led by Sequoia Capital and included other notable investors. Chime is a leading FinTech company offering mobile banking services through partners like The Bancorp Bank and Stride Bank. Known for its fee-free banking products, including checking accounts with no minimum balance and an automated savings feature, Chime emphasizes customer convenience and accessibility. A standout service is SpotMe, a program allowing fee-free overdrafts up to $100. Chime's innovative approach, deviating from traditional banking practices, has made it a significant figure in modernizing personal banking services, catering to a large customer base seeking alternatives to conventional banks. 2. Stripe Location: Headquarters in San Francisco. Year Founded: 2010. Funding Series/Amount: Raised $8.7b billion over multiple funding rounds. Prominent Investors: Early-stage investors include Sequoia Capital, General Catalyst, and Founders Fund. Angel investors like Elon Musk and Peter Thiel also contributed in the seed round. Later stages saw participation from Allianz X, Axa, Baillie Gifford, Fidelity Management & Research Company, and Ireland’s National Treasury Management Agency. Stripe is a key player in online financial services, specializing in payment processing for internet businesses. The company offers a range of services, including e-commerce, subscription management, and invoicing solutions, and has developed a point-of-sales device, Terminal. Stripe's business model is based on charging a percentage of the transaction value and a fixed fee per transaction. With its innovative technology and global reach, Stripe has become integral to the growth of digital commerce and financial services, expanding its influence through strategic acquisitions and investments in the FinTech sector. 3. Plaid Location: Headquartered in San Francisco. Year Founded: 2013. Funding Series/Amount: Raised $425 million in a Series D funding round. Prominent Investors: The Series D round included investors such as Altimeter Capital, Silver Lake Partners, and Ribbit Capital. Plaid facilitates data connectivity between financial institutions, consumers, and digital finance applications. Their technology integrates traditional banking systems with modern financial apps, enhancing user experiences across personal finance, lending, and payment solutions. Plaid's significant role in the FinTech sector stems from its innovative approach in linking the conventional banking sector with the digital financial world, making it a vital contributor to the evolution of financial services. 4. Affirm Location: San Francisco, California, USA Year Founded: 2012 Funding Series/Amount: Not specifically disclosed but the company has raised significant funding over the years. Affirm is a notable financial technology company known for its innovative approach to digital and mobile-first commerce. The company specializes in offering flexible payment solutions, primarily through its "buy now, pay later" (BNPL) service, which has become increasingly popular in online retail. Affirm's services are designed to provide consumers with more transparent and manageable payment options compared to traditional credit. The company's business model is based on partnerships with merchants where Affirm's payment options are integrated into the checkout process. This model benefits consumers by providing immediate purchasing power with the flexibility of paying over time. Merchants benefit from potentially increased sales and customer loyalty. Affirm earns revenue through commissions from merchants and interest on loans to consumers, with a commitment to not charging late fees. The company's emphasis on using data analytics and machine learning to assess credit risk and fraud detection further enhances its service efficiency. By catering to a range of industries, including electronics, travel, and health and beauty, Affirm has established itself as a key player in the evolving fintech landscape, adapting to changing consumer behaviors and the increasing shift towards online shopping​​​​​​. 5. Revolut Location: London, England Year Founded: 2015 Funding Series/Amount: Total funding of $1.7 billion Prominent Investors: SoftBank, Tiger Global Management Revolut is recognized as one of the UK's most valuable financial technology startups, with a market valuation of $33 billion as of July 2021. Revolut's financial services are comprehensive, offering a pre-paid debit card, currency and cryptocurrency exchange, money transfer, stock trading, and other solutions. This wide array of services has positioned Revolut as a versatile player in the FinTech sector. The company's business model revolves around its platform, which caters to both personal and business banking needs. Revolut's innovation lies in its ability to integrate traditional banking services with modern technology, making financial transactions more accessible and efficient. This integration includes features like spending in various currencies, cryptocurrency trading, and stock investments, all managed through a user-friendly mobile app. Revolut's success is marked by its rapid expansion, with services available in several countries and a large customer base. Its approach to modern banking, coupled with its commitment to simplifying complex financial services, has solidified its status as a key figure in the FinTech landscape​​​​. 6. Chipper Cash Location: Headquarters in San Francisco, CA, USA Year Founded: 2018 Funding Series/Amount: Raised a total of $152.2 million Prominent Investors: FTX, Jeff Bezos, Silicon Valley Bank, Joe Montana​​​​​​​​ Chipper Cash specializes in mobile cross-border money transfers in Africa. It has successfully developed a mobile app available on both iOS and Android platforms, catering to several African countries with peer-to-peer transfer capabilities. The company's approach to simplifying financial transactions across borders, particularly in regions with significant remittance flows, has positioned it as a notable entity in the FinTech landscape. The core business model of Chipper Cash is centered on offering free peer-to-peer financial transfer services, a strategy that has been crucial for customer acquisition. Leveraging this model, Chipper Cash has expanded its service offerings to include cryptocurrency trading, investment services, and business payment solutions. This diversification allows the company to upsell various financial products to its user base, effectively generating revenue through fees on stock and cryptocurrency transactions, interchange fees, and payment fees. Chipper Cash's innovative approach to eliminate high transaction fees traditionally associated with sending money, particularly in Africa, has enabled rapid user growth and expansion into multiple countries. Its business strategy mirrors that of other successful FinTech companies that started with low-cost cross-border payments and later expanded their revenue streams​​. 7. Gohenry Location: London, England Year Founded: 2012 Funding Series/Amount: Raised a total of $125 million Prominent Investors: Edison Partners, Revaia, Citi Ventures, Muse Capital, Nexi​​​​ Gohenry is focused on providing financial services for the younger generation, specifically targeting children aged 6 to 18 years. The company offers a unique combination of a prepaid debit card and a financial education app. This blend of services is designed to empower young people to learn about earning, saving, and responsible spending, effectively integrating financial literacy into their early learning. The business model of Gohenry revolves around providing an innovative family banking tool. This tool allows parents to set up regular pocket money transfers, make one-off payments, and monitor their children's spending habits. Additionally, the platform sets tasks for children, enabling them to earn money, thus instilling a sense of financial responsibility from a young age. Gohenry's approach to financial education and its dedication to serving a younger demographic make it a prominent figure in the FinTech landscape. Its acquisition by Acorns further underscores its significance in the sector, enhancing its potential to expand its offerings and reach a global audience. This strategic move positions Gohenry to continue shaping the future of financial education and management for the younger generation​​​​. 8. Creditas Location: São Paulo, Brazil Year Founded: 2012 Funding Series/Amount: Raised US$879 million through 6 financing rounds​​. Prominent Investors: Investors include, Softbank Latam fund, Amadeus Capital Partners, VEF, Kaszek Ventures, and Redpoint ventures​​. Creditas operates a digital lending platform, providing secure consumer loans and positioning itself as a leader in the secured lending market in Brazil and Mexico. The business model of Creditas is centered on offering a comprehensive suite of financial services. Their products range from home equity and auto equity loans to innovative consumer solutions like Creditas Store, which is the first e-commerce platform in Brazil that allows payment through salary deductions. This diversified approach extends to Creditas @work, offering payroll loans, salary advances, and benefits cards. Creditas' strategic expansion into Mexico marks its growth beyond Brazilian borders, signifying its impact and potential in the broader Latin American market. Creditas stands out in the FinTech landscape for its asset-light ecosystem that caters to various financial needs throughout a customer's lifetime. Their success is reflected in their ability to attract substantial investments and the backing of prominent investors. The company's agile adaptation to market needs and its digital-first approach have been crucial in reshaping the Brazilian financial system, particularly in terms of offering more efficient services and lower lending rates compared to traditional banking institutions​​. 9. Vivid Money Location: Based in Berlin, Germany. Year Founded: 2020. Funding Series/Amount: Vivid Money has raised a total of $200 million over several funding rounds. This includes a Series C round in February 2022, where they raised $114 million. Prominent Investors: Key investors include SoftBank in Series C and Ribbit Capital in Series A. Vivid Money is a rapidly growing FinTech startup. It offers a comprehensive financial platform, combining traditional banking services with innovative investment opportunities like stock and cryptocurrency investing. Known for its user-friendly "super app," Vivid caters to a new generation of consumers exploring decentralized finance. The app's free investing services, supplemented by revenue from exchange rates and other fees, along with a premium subscription model, underline its unique approach in the FinTech sector. This blend of accessible financial services and investment options positions Vivid Money as a notable player in the European FinTech landscape. 10. Rapyd Location: Israel. Year Founded: 2015. Funding Series/Amount: As of their last funding round, Rapyd raised $300 million in a Series E round, contributing to a total of $960 million raised to date. Prominent Investors: Investors include BlackRock, Fidelity, General Catalyst, Target Global, and Spark Capital. Rapyd operates as a global payment services provider, offering a platform that facilitates the transfer of electronic funds across borders through various payment methods like bank transfers, digital wallets, and cash. This startup distinguishes itself in the FinTech landscape by its comprehensive approach to international payments and acquisitions, mainly focusing on European and Asian markets. Rapyd's rapid growth, demonstrated by a surge in valuation to $15 billion, reflects its successful strategy of acquisitions and expanding payment solutions. These achievements have positioned Rapyd as Israel's highest-valued private tech and FinTech company, underscoring its impact in the evolving digital payment sector. 11. Sunbit Location: Los Angeles, California. Year Founded: 2016. Funding Series/Amount: Achieved unicorn status with a Series D funding round of $130 million, leading to a valuation of $1.1 billion. Prominent Investors: Group 11, Zeev Ventures, Migdal Insurance, Harel Group, AltaIR Capital, More Investment House. Sunbit is renowned for its Buy Now, Pay Later (BNPL) technology, catering to everyday needs and services. Their innovative approach has led to high approval rates, supporting a wide range of transaction amounts. Sunbit's technology is utilized in over 7,300 locations, including auto dealership service centers and various retailers. This rapid expansion and unique financing solutions underline Sunbit's significant role in the evolving FinTech landscape. 12. Cash App Location: San Francisco, California. Year Founded: 2013 (as Square Cash). Funding Series/Amount: Being a service of Square, Inc., Cash App's funding is part of Square's broader financial activities. Prominent Investors: As a part of Square, Inc., Cash App benefits from the investors in Square, including notable names such as Sequoia Capital, Goldman Sachs, and JP Morgan. Cash App is a mobile payment service that allows users to transfer money to one another using a mobile app. The service is part of Square, Inc., a larger financial and merchant services aggregator. Cash App's standout features include the ability to buy and sell Bitcoin and the unique "Cash Card" – a customizable debit card linked to the user's Cash App balance. Its simple interface, along with versatile functionality, has made it popular among a younger demographic. Cash App's growth is reflective of the broader trend towards digital banking solutions and fintech innovation, positioning it as a major player in the mobile payments space. 13. Brex Location: San Francisco, California. Year Founded: 2017. Funding Series/Amount: The company has undergone several funding rounds, notably raising $425 million in a Series D round in April 2021. Prominent Investors: Investors in Brex include DST Global, Ribbit Capital, Y Combinator, Kleiner Perkins, Lone Pine Capital, Max Levchin, and Peter Thiel. Brex started as a VR company before pivoting to FinTech during their participation in Y Combinator's accelerator program. The company provides financial services tailored to businesses, offering products like corporate credit cards, cash management accounts, and expense management tools. Targeting initially early-stage technology startups for quick access to capital, Brex has since expanded its services to include life science, late-stage, e-commerce, and enterprise companies. Brex stands out in the FinTech landscape for its innovative approach to business credit and financial management. The company's credit cards are designed with startup needs in mind, featuring high credit limits based on a company's cash balance and financial backing. This focus on serving the unique needs of startups and growing businesses, combined with their substantial funding and rapid expansion, positions Brex as a key player in the evolving world of business finance. 14. CapWay Location: Atlanta, Georgia. Year Founded: 2017. Funding Series/Amount: Not specified. CapWay focuses on creating financial access and opportunities for underserved communities. It offers an ecosystem that includes digital banking tools, savings tools, and financial content, catering to both individual consumers and businesses. The company addresses the needs of the cashless economy and those looking for alternatives to traditional financial systems. CapWay's emphasis on financial inclusion for overlooked demographics sets it apart in the FinTech sector. Connect with FinTech investors with Visible The FinTech sector is brimming with innovation, driven by startups like Chime, Stripe, and Plaid. These companies are not only transforming financial transactions but are also setting new benchmarks in customer experience and financial accessibility. For founders looking to connect with investors who share a vision for financial innovation, check out our Connect investor database with filtered FinTech investors. If you are a Fintech investor create a profile here on our Connect investor database. Use Visible to manage every part of your fundraising funnel with investor updates, fundraising pipelines, pitch deck sharing, and data rooms. Raise capital, update investors, and engage your team from a single platform. Try Visible free for 14 days. Related Resource: 10+ Founder Friendly Venture Capital Firms Investing in Startups Related Resource: 20+ VCs Investing in E-commerce and Consumer Products

In a world where technology evolves at a blistering pace, machine learning stands at the forefront, revolutionizing how we interact with the world around us. This article delves into the top 15 machine learning startups, each blazing a trail with innovative solutions and cutting-edge applications. These pioneers are not just crafting the future; they are actively redefining our present across diverse industries. From healthcare to finance, their impact is tangible, immediate, and profoundly transformative. Join us as we explore these groundbreaking ventures, showcasing the remarkable potential and far-reaching implications of machine learning in shaping our world. Related resource: 13 Generative AI Startups to Look out for Related resource: How AI Can Support Startups & Investors + VCs Investing in AI 1. Automata Automata, a startup focused on automating and optimizing business processes using machine learning, presents several interesting facets: Year Founded: 2015​​​​. Location: The company is based in London​​. Funding Amount/Type: Automata had raised $50 million in a Series B funding round​​. Funding Series: Their latest funding was a Series B round​​. Major Investors: The Series B funding round was led by Octopus Ventures, with participation from investors such as Hummingbird, Latitude Ventures, ABB Technology Ventures, Isomer Capital, In-Q-Tel, and others​​. Automata's role in the field of machine learning is particularly exciting due to its focus on automating entire lab processes, a significant advancement from its initial development of a robotic arm for handling individual tasks​​. This shift from providing robots for small, highly individual projects to automating complete workflows marks a significant step in streamlining complex processes, especially in the growing biotech and drug development sectors. The company's innovative approach in leveraging machine learning for automation demonstrates a scalable, impactful application of the technology, making it a standout in the field of machine learning. Automata's growth and expansion into the U.S. and wider European markets underscore the potential and applicability of its technologies in a global context. 2. Corti Corti, a Copenhagen-based startup specializing in AI applications for healthcare, offers a compelling example of innovation in the field of machine learning: Year Founded: 2016​​​​. Location: The startup is located in Copenhagen, Denmark​​​​. Funding Amount/Type: Corti has raised $60 million in its Series B funding round​​​​. Funding Series: The recent funding was a Series B round​​. Major Investors: The Series B investment was led by Prosus Ventures and Atomico, with participation from previous investors such as Eurazeo, EIFO, and Chr. Augustinus Fabrikker​​. Corti’s role in the machine learning domain is particularly notable for its focus on healthcare. The startup leverages AI to enhance the efficiency and accuracy of patient care. Their AI assistant can analyze patient consultations in real-time, significantly reducing administrative workload and improving the quality of patient interactions​​. This innovative approach to healthcare, utilizing real-time AI analysis, positions Corti as a pioneer in applying machine learning to improve healthcare outcomes. What makes Corti an exciting entity in the machine learning landscape is its potential to transform patient care. By integrating AI into healthcare interactions, Corti is not only streamlining complex workflows but also aiding clinicians in making more informed decisions, potentially leading to better patient outcomes. This combination of technology and healthcare demonstrates the vast potential of machine learning to make significant, positive impacts in critical sectors like healthcare. Corti's success and growth also highlight the increasing importance and applicability of AI in practical, high-stakes environments. 3. Flock Safety Flock Safety is an Atlanta-based startup that focuses on developing camera technology to enhance public safety: Year Founded: 2017​​. Location: The company is headquartered in Atlanta, Georgia, United States​​. Total Funding Amount: Flock Safety has raised a total of $380.6 million in funding over seven rounds​​. Funding Series: The latest funding round for Flock Safety was a Series E​​. Major Investors: Among its major investors are Tiger Global, 776, Spark Capital, Andreessen Horowitz, and Bedrock​​. Notably, a Series D funding round was led by Andreessen Horowitz, with participation from Meritech, Bedrock, Matrix Partners, and Initialized​​. Flock Safety is enhancing public safety by applying machine learning to advanced camera technology. Their systems, designed for crime prevention and investigation, automate the analysis of security footage to identify vehicles, track movements, and detect suspicious activities, significantly reducing manual monitoring effort. This innovative use of AI in public safety illustrates how machine learning can streamline critical workflows and contribute to societal well-being, making Flock Safety a notable innovator in the field. 4. UNISOC UNISOC, a prominent player in the semiconductor industry, offers several notable characteristics: Year Founded: April 2001​​. Location: Shanghai, China​​. Total Funding Amount: UNISOC has raised a total of $1.6 billion in funding across seven rounds​​​​. Funding Series: The latest funding round was a Series C, conducted on April 5, 2021​​. Major Investors: The major investors in UNISOC include Beijing Spreadtrum Investment, China National IC Industry Investment Fund (CICIIF or 'Big Fund'), and Intel (China). Other significant stakeholders are Shanghai IC Industry Investment Fund and China National Fund II​​​​​​. UNISOC primarily focuses on developing semiconductor technologies for mobile communications and the Internet of Things (IoT). While not directly involved in automating business processes through machine learning, UNISOC's chipsets play a crucial role in enabling various devices and applications that utilize machine learning algorithms. Their advanced chip designs, especially in the 5G and AI sectors, facilitate the efficient execution of AI tasks like image processing, voice recognition, and data analytics. This, in turn, indirectly supports the automation and optimization of numerous business processes across different industries. The significance of UNISOC in the field of machine learning lies in its foundational role in powering the hardware that drives AI applications. The company’s focus on IoT and mobile communication technologies is particularly relevant, as these areas are increasingly incorporating machine learning to enhance functionality and efficiency. By providing the essential components for smarter, connected devices, UNISOC is indirectly facilitating the integration of AI into everyday technology. This makes them a key enabler in the broader machine learning ecosystem, supporting the ongoing evolution and application of AI in various sectors. 5. Quantexa Quantexa specializes in developing advanced chipsets for mobile communications and IoT devices. Their technologies play a pivotal role in enabling machine learning applications across various industries, significantly contributing to the advancement of AI and IoT integration. Year Founded: 2016​​. Location: London, England​​. Total Funding Amount: Quantexa has raised a total of $370 million in funding​​. Funding Series and Amount: The company has undergone several funding rounds, including a Series E round in April 2023, raising $130 million, and a Series D round in July 2021, securing $150 million​​. Major Investors: Significant investors in Quantexa include Warburg Pincus, Dawn Capital, British Patient Capital, Evolution Equity Partners, HSBC, BNY Mellon, ABN AMRO, AlbionVC, and GIC​​​​​​​​. Quantexa significantly contributes to the machine learning ecosystem through its semiconductor technologies, primarily focused on mobile communications and IoT applications. While their primary role isn't directly in automating and optimizing business processes using machine learning, their impact in the field is noteworthy. UNISOC's chipsets power a wide array of devices, including smartphones and IoT devices, which increasingly employ machine learning algorithms for functions such as image processing, voice recognition, and data analytics. The company's innovative approach in chip design, particularly in the realms of 5G and AI, is vital for the advancement of efficient machine learning applications. Their developments in IoT technologies facilitate the integration of machine learning into various devices, indirectly aiding in the automation of business processes. UNISOC's global reach and influence in the semiconductor industry underscore their importance in supporting a wide range of AI-driven applications, making their contribution to the field of machine learning both significant and exciting. 6. Mistral AI Mistral AI, is a Paris-based startup specializing in generative AI models. Year Founded: 2023. Location: Paris, France​​. Total Funding Amount: Mistral AI has raised substantial funding in a short period, including $113 million in seed funding and approximately $415 million in a Series A round​​​​. Funding Series and Amount: The seed funding round, which raised $113 million, was led by Lightspeed Venture Partners. The Series A round, amounting to approximately $415 million, was led by Andreessen Horowitz (a16z) with participation from Lightspeed Venture Partners and other investors​​​​. Major Investors: Lightspeed Venture Partners, JCDecaux Holding, Exor Ventures, Sofina, Xavier Niel, Eric Schmidt, Rodolphe Saade, and Andreessen Horowitz​​​​. Mistral AI’s role in the machine learning domain revolves around developing new models of generative artificial intelligence for companies. This involves combining scientific excellence with an open-source approach and a socially responsible vision of technology. Their focus on generative AI signifies a cutting-edge approach to creating AI models that can generate novel content, ranging from text to images, based on learned data patterns. The excitement surrounding Mistral AI in the field of machine learning stems from its rapid growth and significant investment, highlighting the industry's confidence in their vision and capabilities. Their emphasis on generative AI places them at the forefront of one of the most dynamic and potentially transformative areas of AI research and application. By prioritizing open-source models and ethical considerations, Mistral AI stands out as not just a technological innovator but also as a company mindful of the broader implications of AI on society. This balance between technological advancement and social responsibility makes Mistral AI an exciting and important player in the evolving landscape of machine learning. 7. LabGenius LabGenius is a leading biopharmaceutical company known for its groundbreaking work in integrating machine learning into drug discovery and development. Utilizing their unique machine learning-driven evolution engine, EVA, they are revolutionizing the way therapeutic proteins are developed. Year Founded: 2012​​. Location: London​​, England. Total Funding Amount: Approximately $28.7 million​​. Funding Series and Amount: The most significant funding round was in October 2020, where they raised $25 million​​. Major Investors: Include Obvious Ventures, Kindred Capital, Atomico, and Acequia Capital​​. LabGenius, established in 2012, is a pioneering biopharmaceutical company. They stand out in the industry for their innovative use of a machine learning-driven evolution engine, EVA™, which merges cutting-edge technologies from machine learning, synthetic biology, and robotics. This integration is key to their role in automating and optimizing complex business processes, particularly in the biopharmaceutical domain. Their approach not only streamlines complex workflows but also significantly enhances the efficiency and effectiveness of drug discovery and development processes. The significance of LabGenius in the field of machine learning is underscored by their novel approach to combining human and machine intelligence for the accelerated discovery of advanced medicines. Their innovative strategies in managing complex data and processes demonstrate the transformative potential of machine learning in revolutionizing traditional industries, especially in the biopharmaceutical sector. With their substantial funding and support from notable investors, LabGenius is a prominent and exciting presence in both the biopharmaceutical and machine learning landscapes. 8. Recycleye Recycleye, a cutting-edge company specializing in artificial intelligence-driven waste robotics, is transforming the recycling industry with its innovative technology. Year Founded: 2019​​​​. Location: London, UK​​. Total Funding Amount: Approximately $26 million​​. Funding Series and Amount: Recycleye's significant funding round was a Series A in February 2023, where they raised $17 million​​​​. Major Investors: The Series A round was led by DCVC, with other key investors including Promus Ventures, Playfair Capital, MMC Ventures, Creator Fund, Atypical, and Seaya Andromeda​​​​​​. Recycleye plays a critical role in automating and optimizing business processes in the recycling sector through its use of machine learning. Their AI-powered waste-picking robots are designed to lower the cost of sorting materials, thereby making recycling processes more efficient and effective. This technology is not only innovative but also crucial in addressing the global challenge of waste management. What makes Recycleye particularly exciting in the field of machine learning is its application of AI in a practical, impactful way. Their approach to solving real-world problems, like improving recycling efficiency, demonstrates the tangible benefits of machine learning in industries beyond the traditional tech sphere. By leveraging AI to tackle environmental challenges, Recycleye is at the forefront of demonstrating how machine learning can be applied to create significant, positive changes in our world. 9. MedPay MedPay, a technology company specializing in artificial intelligence, is revolutionizing the healthcare payment landscape. Year Founded: 2020​​​​. Location: Bengaluru, Karnataka, India​​. Total Funding Amount: Approximately $1.85 - $1.9 million​​​​​​​​. Funding Series and Amount: MedPay's notable funding round was a Seed round on July 15, 2021, where they raised about $1.2 million​​​​​​. Major Investors: Investors include Sony Innovation Fund, Entrepreneur First, growX ventures, and others​​​​. MedPay's role in using machine learning to automate and optimize business processes is particularly evident in its development of India's largest Connected Care Network. This network connects offline primary care centers with online platforms and customers, effectively bridging the gap between digital and physical healthcare services. Over 40,000 pharmacies have joined MedPay's network, creating digital stores and enhancing the accessibility of healthcare services​​. The innovative approaches of MedPay in streamlining complex workflows are driven by their application programming interface (API), which integrates various healthcare stakeholders like doctors, pharmacies, diagnostic centers, and insurance companies into the digital economy. This integration is a significant step towards transforming the future of healthcare, making it more accessible and efficient​​. MedPay's focus on enhancing healthcare accessibility using machine learning makes it an exciting startup in the field. By leveraging AI to simplify and streamline healthcare transactions and interactions, they are addressing critical needs in the healthcare sector. This approach not only improves efficiency but also makes healthcare services more accessible, particularly in regions with a mix of digital and traditional healthcare practices. MedPay's innovation is a testament to the potential of machine learning in transforming essential services and industries. 10. RepVue RepVue is a groundbreaking company that operates a crowdsourced sales rating platform. Year Founded: 2018​​. Location: Chapel Hill, North Carolina​​​​. Total Funding Amount: Approximately $6 million over 2 rounds​​. Funding Series and Amount: The latest funding round was a Seed round in May 2022, raising $5 million. This round was led by S3 Ventures​​​​​​. Major Investors: S3 Ventures, TDF Ventures, Knoll Ventures, Alerion Ventures, GTMfund, and Triangle Tweener Fund​​​​. RepVue is revolutionizing the sales industry by automating and optimizing business processes through machine learning. Its platform crowdsources ratings for sales organizations and employs a unique algorithm to provide a comprehensive understanding of various sales roles. This approach offers sales professionals unparalleled transparency into the real-world conditions of selling for different organizations, allowing them to make well-informed career decisions​​. The platform's innovative approach includes gathering information from current sales employees on key categories such as sentiment scores, compensation data, quota goals, work culture, product scores, inbound lead flow, and diversity and inclusion. This data is then quantified and used to create detailed profiles for each company, helping sales professionals and organizations alike to better understand and navigate the sales industry landscape​​​​. What makes RepVue particularly exciting in the field of machine learning is its focus on the practical application of AI to solve real-world challenges in the sales domain. By aggregating and analyzing complex data sets, the company offers valuable insights that can significantly impact the efficiency and effectiveness of sales professionals and organizations. With around 4,500 sales organizations reviewed on its platform, RepVue is rapidly becoming an essential tool for both sales professionals seeking career opportunities and companies looking to attract top talent​​. 11. Apty Apty, founded in 2017, is known for its innovative digital adoption platform that enhances process compliance automation and offers a range of solutions for digital transformation, onboarding, training, and change management. The company's headquarters are located in Austin, Texas. Year Founded: 2017​​. Location: Austin, Texas, United States​​. Total Funding Amount: Approximately $12.9 million over 3 rounds​​. Funding Series and Amount: Apty secured $7.5 million in a Series A round on July 13, 2021​​​​. Major Investors: Some of the major investors include Reformation Partners, Companyon Ventures, and 645 Ventures​​​​. Apty's role in utilizing machine learning to automate and optimize business processes is evident in its digital adoption platform. This platform addresses the unique challenges enterprises face in synchronizing people, processes, and technology. With Apty, businesses can enhance employee engagement with their technology, enforce business process compliance, and accelerate digital transformation efforts​​. Their innovative approach includes providing on-screen guidance and on-the-job training content for faster software adoption, which reduces the dependency on IT resources. This functionality transforms any task into a self-guided wizard, guiding users step-by-step without the need for coding. Additionally, Apty enforces business process compliance with activity and goal-based tracking, ensuring that employees complete tasks accurately and reducing human error with added input field validations and automated process walkthroughs​​​​. 12. Streetbees Streetbees, established in 2014, is a London-based company renowned for its unique approach to understanding consumer behavior through machine learning and natural language processing. It operates as a human intelligence platform that collects and analyzes offline consumer behavior, offering insights that surpass traditional survey methods. Year Founded: 2014​​. Location: London, England​​. Total Funding Amount: Approximately $63.8 million over 8 rounds​​. Funding Series and Amount: The company raised $12 million in Series A funding and secured an additional $6.7 million as part of a Series B round​​​​​​. Major Investors: Investors include Future Fifty, TempoCap, and 645 Ventures​​. Streetbees' role in leveraging machine learning for automating and optimizing business processes is evident in its unique application of these technologies to decode consumer behavior. By using machine learning and natural language processing, Streetbees transforms raw, real-life data from consumers into actionable insights for brands. This approach allows for a deeper understanding of not just what consumers do, but also why they do it, uncovering the motivations, feelings, and desires that drive consumer behavior​​. What makes Streetbees particularly exciting in the machine learning field is its innovative method of combining the depth of qualitative research with the scale of quantitative analysis. This fusion enables a new level of understanding of consumer behavior, offering brands rich insights into various communities worldwide. Streetbees' commitment to enhancing its machine learning capabilities, as evidenced by its investment plans, indicates its dedication to continuously improving the accuracy and scope of its consumer insights. This focus on expanding data acquisition and machine learning capabilities signifies Streetbees' role as a frontrunner in transforming how businesses understand and interact with consumers globally​​. 13. SuperAnnotate SuperAnnotate, founded in 2018, is a leading developer of artificial intelligence-based annotation software designed to annotate, train, and automate machine learning pipelines. The company is headquartered in the United States and has been actively involved in enhancing the capabilities of AI and machine learning models through its innovative platform. Year Founded: 2018​​. Location: United States​​. Total Funding Amount: Approximately $17.5 million over 4 rounds​​. Funding Series and Amount: SuperAnnotate raised $14.5 million in its Series A funding round​​​​. Major Investors: The Series A round was led by Base10 Partners, with participation from Point Nine Capital, Runa Capital, Fathom Capital, Plug and Play Ventures, Berkeley SkyDeck Fund, and Seaside Startup Holding​​​​. SuperAnnotate plays a crucial role in automating and optimizing business processes using machine learning by providing a platform that simplifies the complex task of image annotation. This platform serves as a bridge between the world of raw visual data and the refined needs of AI and machine learning models. By meticulously crafting unstructured visual data into annotated information, SuperAnnotate enables the extraction of advanced AI insights from imagery​​. The company's innovative approach includes precision-crafted annotation tools and AI-assisted labeling. These features not only streamline the annotation process but also enhance it by deciphering complex patterns within images and suggesting labels that resonate with the essence of the visual data. Additionally, SuperAnnotate fosters a collaborative environment where team members' inputs combine to create a unified annotated dataset, demonstrating the power of teamwork and shared vision. The seamless integration of SuperAnnotate with machine learning models allows for the meticulous refinement of annotated data, fine-tuned to meet the advanced requirements of AI systems​​. SuperAnnotate's focus on precision and its ability to transform the annotator’s vision into digital reality make it an exciting startup in the field of machine learning. The company's dedication to enhancing the capabilities of AI and machine learning models through advanced annotation tools and collaborative efforts positions it as a key player in the evolution of AI technologies. This commitment to innovation and quality in data preparation for AI systems highlights SuperAnnotate's pivotal role in advancing the field of machine learning. 14. Logically Logically is a British multinational technology startup specializing in analyzing and combating disinformation. Year founded: 2017 Location: Brighouse, England, with offices in London, Mysore, Bangalore, and Virginia Total Funding Amount: $36.7 million Funding Series and Amount: $7 million in a 2019 seed round, €2.77 million in 2020 Major Investors: XTX Ventures and Amazon Alexa Fund Logically plays a significant role in automating and optimizing business processes through machine learning. Their innovative approaches are pivotal in streamlining complex workflows, particularly in the challenging arena of identifying and countering misinformation. This focus is particularly exciting in the machine learning field, as it represents a unique application of technology to address a pressing social issue—ensuring the integrity and trustworthiness of information in the digital age​ 15. Wefarm Wefarm is an agri-tech startup that provides a peer-to-peer networking platform for smallholder farmers, utilizing machine learning technology to connect farmers, even without internet access. Year founded: 2015 Total Funding Amount: $32 million Funding Series and Amount: Raised $11 million in a Series A round on March 9, 2021 Major Investors: True Ventures and LocalGlobe Wefarm's role in using machine learning to automate and optimize business processes is highly innovative, particularly in the agricultural sector. Their approach to connecting small-scale farmers globally through a peer-to-peer network is a groundbreaking application of technology. This allows farmers to share knowledge, access resources, and engage in commerce even in areas without internet connectivity. The startup's emphasis on empowering smallholder farmers through technology makes it a notable and exciting entity in the field of machine learning, as it addresses crucial issues in global agriculture and supports sustainable farming practices​ Find Machine Learning Investors With Visible Visible helps founders connect with investors using our connect investor database, find VCs specifically investing in web3 here. Related resource: 10+ Founder Friendly Venture Capital Firms Investing in Startups For machine learning startups, securing the right investors is critical as it goes beyond mere funding. These investors bring specialized expertise and strategic insights specific to the AI and machine learning sector and their guidance is invaluable in navigating the unique challenges and opportunities within the space. Use Visible to manage every part of your fundraising funnel with investor updates, fundraising pipelines, pitch deck sharing, and data rooms. Raise capital, update investors, and engage your team from a single platform. Try Visible free for 14 days.

In today's rapidly evolving digital landscape, Artificial Intelligence (AI) stands out as a game-changer, revolutionizing industries and redefining the boundaries of technological capabilities. This article focuses on 20 trailblazing AI startups that are not just riding the wave of change but actively shaping it. From enhancing healthcare diagnostics to reimagining transportation and elevating customer experiences, these startups illustrate the vast potential of AI in crafting the future. Whether you're a founder, entrepreneur, or simply an enthusiast of cutting-edge technology, this article is a must-read to understand the profound impact of AI and how it's paving the way for groundbreaking innovations. Prepare to be inspired and informed about the transformative nature of AI and its pivotal role in driving the next era of technological advancement. How AI Impacts the Tech Landscape Artificial Intelligence (AI) technology is profoundly reshaping the modern world, representing a fundamental shift in how technology is developed and applied across various sectors. For founders and entrepreneurs, understanding this shift is especially crucial. Unlike fleeting tech trends, AI is a paradigm shift in computing, offering unprecedented capabilities in data processing, pattern recognition, and decision-making. Its deep learning algorithms can analyze vast datasets, outperforming traditional methods in accuracy and efficiency. This isn't just an improvement over existing technology; it's a complete overhaul of how we approach problems, offering solutions that were previously unimaginable. AI's versatility allows it to be integrated into virtually any sector. In healthcare, AI-driven diagnostics and personalized medicine are revolutionizing patient care. In finance, AI algorithms are used for risk assessment, fraud detection, and automated trading. The retail sector uses AI for personalized customer experiences and supply chain optimization. In manufacturing, AI enhances predictive maintenance and optimizes production processes. Even creative industries are leveraging AI for design, content creation, and more. Startups are at the forefront of AI innovation for several reasons: Agility and Specialization: Unlike larger corporations, startups can pivot quickly and focus on niche areas, driving innovation in specialized AI applications. Cutting-edge Research: Many AI startups collaborate with academic institutions, staying at the forefront of AI research and development. Venture Capital Interest: The transformative potential of AI has attracted substantial venture capital, providing the necessary funding for research and development. Talent Attraction: Startups often attract top talent interested in working on challenging and innovative AI projects. Transformative Nature of AI Companies: AI companies are not just improving existing products and services; they are creating entirely new categories of solutions. For instance, AI in transportation isn't just about making better cars; it's about reimagining transportation with autonomous vehicles. AI in healthcare isn't just about better diagnostic tools; it's about predicting diseases before they manifest. For founders, the key takeaway is that AI is not a peripheral technology to be adopted as an afterthought. It's a central driver of innovation and competitive advantage in the 21st century. Embracing AI can lead to the creation of novel products and services, opening up new markets and opportunities. The challenge for startups is not just to adopt AI but to thoroughly understand its transformative potential and leverage it to create solutions that address complex problems in novel ways. Related resource: How AI Can Support Startups & Investors + VCs Investing in AI 20 AI Startups You Don’t Want To Miss With AI reshaping industries and creating new possibilities, there are numerous startups leading this technological revolution. These companies are at the forefront of AI innovation, offering unique solutions and pioneering advancements that are setting new standards in the tech world and transforming how we work. 1. Uizard Uizard leverages AI to revolutionize how people build apps and websites. It stands out as a user-friendly collaborative design and prototyping tool, integrating machine learning and computer vision. This tool is specially tailored for non-designers, facilitating the creation of mobile and web app mockups with ease​​​​. Uizard's unique AI-driven approach to design and prototyping demonstrates how AI technology can make complex tasks more accessible and efficient, catering to a diverse range of users in the tech world. Location: Copenhagen, Denmark​​ Founding 2017​​ Founders: The company was co-founded by Tony Beltramelli, who serves as the CEO, Florian van Schreven (COO), and Henrik Haugbølle (CTO)​​. Target Market: Uizard targets a broad audience, with its most active users being startup founders, product managers, consultants, business analysts, engineers, marketing teams, and user experience professionals. Its design tool caters specifically to non-designers, democratizing the process of app and website creation​​. Funding/Current Stage: As of August 2021, Uizard had raised a total of $18.6 million in funding over three rounds. The latest funding round was a Series A round. Among its notable investors are LDV Capital, Insight Partners, and byFounders​​​​. 2. Cleerly Cleerly uses AI to enhance the diagnosis and treatment of heart disease. Their digital care platform works with coronary computed tomography angiography (CCTA) imaging to help clinicians precisely identify and define atherosclerosis earlier, enabling personalized, life-saving treatment plans. This non-invasive, AI-driven approach supports the understanding of plaques and offers comprehensive quantification and characterization of plaque buildup in the heart arteries​​​​. Location: New York City​​ Founding Date: 2017​​ Founder: James K. Min, who is also the CEO​​. Target Market: Cleerly's platform targets a broad spectrum of stakeholders in the care pathway, including imaging physicians, clinicians, patients, and payers. Funding/Current Stage: As of their latest funding announcement, Cleerly had raised a total of $54 million. This includes a $43 million Series B funding round led by Vensana Capital, with participation from LRVHealth, New Leaf Venture Partners, DigiTx Partners, the American College of Cardiology, Cigna Ventures, and existing investors​​. 3. Adept AI Adept AI focus is on creating a digital assistant capable of performing a variety of tasks based on simple text commands. This AI model can understand and automate any software process, effectively converting text instructions into digital actions. This approach is distinct from other AI startups that focus on generating text or images; instead, Adept AI studies how people use computers to navigate software and the web, training their AI model to perform similar actions​​​​​​​​. Adept AI's mission to create an AI that can automate any software process marks an ambitious and potentially transformative step in the field of artificial intelligence. Their focus on building AI systems that can work alongside humans in a creative and problem-solving capacity highlights the evolving role of AI as a collaborative tool in various industries. Location: San Francisco Founding Date and Founders: Founded by a team of AI researchers and data scientists, including David Luan (Founder and CEO), Zach Brock (Head of Product Engineering), Niki Parmar (Co-Founder and CTO), Erich Elsen (Founding Member), and Ashish Vaswani (Co-Founder and Chief Scientist)​​​​. Target Market: Adept AI aims to serve a broad market by providing an "AI teammate for everyone." Their technology is designed to understand users' goals expressed in plain language and execute tasks on various software tools used daily, making it versatile for a wide range of applications and users​​. Funding/Current Stage: The company has raised a total of $415 million in funding, including a $350 million Series B funding round co-led by General Catalyst and Spark Capital. This funding is being invested in productization, model training, and headcount growth. Adept AI's technology builds on the momentum of large foundation models for language and images, bringing a new kind of foundation model that can perform actions on any software tool using natural language​​. 4. SoundHound SoundHound specializes in audio and speech recognition, natural language understanding, sound recognition, and search technologies. The company's flagship products include Houndify, a Voice AI developer platform, SoundHound Chat AI, a voice-enabled digital assistant, and a music recognition mobile app named SoundHound. Recently, the company introduced Employee Assist, a conversational AI product designed to support restaurant employees by providing instant access to critical information, enhancing efficiency and operational flow​​​​. SoundHound's journey from a startup focusing on music recognition to a leader in voice AI technology demonstrates the evolving nature of AI applications in various industries, particularly in enhancing human-machine interactions through advanced speech and natural language processing capabilities. Location: Santa Clara, California​​ Founding Date: 2005​​ Founders: Keyvan Mohajer, Majid Emami, and James Hom. Target Market: SoundHound's AI solutions cater to a wide market, including developers through their Houndify platform and businesses requiring voice AI solutions. Their recent product, Employee Assist, specifically targets the restaurant industry, aiding staff in accessing information efficiently without manual interruptions​​. Funding/Current Stage: SoundHound went public on April 28, 2022, following a SPAC merger with Archimedes Tech SPAC Partners Co., and is listed under the symbol SOUN on Nasdaq. As of April 2023, SoundHound secured $100 million in strategic financing. The company has faced some challenges, including staff reductions and salary cuts, but continues to evolve and expand its AI offerings​​​​. 5. Arize AI Arize AI develops a machine learning observability platform for continuous model improvement. This platform is designed to assist machine learning teams in efficiently monitoring performance, detecting drift, ensuring data quality, and validating models. They offer solutions like embedding analysis and drift monitoring, which are vital for computer vision and natural language processing models. They also provide a tool for bias tracing to monitor and address model fairness metrics. Arize AI has been recognized as the "Best MLOps Company" and is pioneering the space of machine learning observability, which is crucial for the long-term sustainability of AI​​​​​​. Arize AI's focus on machine learning observability highlights the growing need for tools and platforms that can manage the complexities of AI model deployment and maintenance. Their success in attracting significant funding and collaborating with major industry players demonstrates the critical role such platforms play in the broader AI ecosystem. Location: San Francisco Founding Date: 2020​​ Founders: Co-founded by Aparna Dhinakaran and Jason Lopatecki, who serves as the CEO​​​​. Target Market: Arize AI targets machine learning teams across various industries, offering them tools to streamline their ML operations. Some of their notable customers and design partners include Uber, Chime, eBay, New York Life, ShareChat, Spotify, and Stitch Fix​​. Funding/Current Stage: In September 2022, Arize AI announced a $38 million Series B funding round led by TCV, with participation from existing investors Battery Ventures, Foundation Capital, and Swift Ventures. 6. Moveworks Moveworks is a generative AI platform that enhances employee productivity by surfacing information and automating tasks through natural language. It provides an AI copilot that integrates with various systems like Microsoft, Workday, and Salesforce. The platform, powered by GPT-class large language models, is tailored to understand the unique language of each organization, addressing thousands of use cases. Notable brands such as Databricks, Broadcom, DocuSign, and Palo Alto Networks use Moveworks' solutions for conversational automation across their business operations​​​​. Moveworks' focus on using generative AI to improve workplace efficiency and streamline operations across various industries underscores the growing importance of AI in enhancing enterprise productivity and operational effectiveness. The company's success in raising significant funding and achieving a high valuation reflects the strong demand for AI-driven solutions in the modern business landscape. Location: San Francisco Founding Date: 2016​​​​ Founders: Bhavin Shah, Jiang Chen, Vaibhav Nivargi, and Varun Singh​​. Target Market: Moveworks targets enterprises seeking to improve their employee experience through AI-driven solutions. The platform is designed to be versatile, catering to various industries and offering integrations with major enterprise systems​​​​. Funding/Current Stage: As of the last update, Moveworks has raised $315 million in funding and reached a valuation of $2.1 billion. The company is privately held and continues to grow and expand its offerings in the AI and cloud computing space​​. 7. Frame AI Frame AI has developed a next-generation Customer Intelligence system that leverages AI to estimate costs and predict revenue outcomes from complex customer interactions. By consolidating and enriching data across various channels like helpdesks, call centers, CRM systems, etc., Frame AI aids Support, Product, and Revenue leaders in reducing operational costs and improving outcomes​​. The company’s focus on AI-driven customer intelligence and its ability to integrate and analyze complex data from multiple sources demonstrates the growing importance of AI in enhancing customer experience and operational decision-making in the business world. Frame AI’s achievements in this space highlight the potential for AI to transform traditional customer support and revenue optimization strategies. Location: New York Founding Date: 2016​​ Founders: Brandon Reiss, George Davis, Jesse St. Charles, John Gu, and Robbie Mitchell​​. Target Market: Frame AI's solutions are geared towards businesses looking to enhance their customer service and support operations. The company's platform is particularly beneficial for enterprises seeking to optimize their customer interaction data across multiple communication channels to improve decision-making and operational efficiency​​. Funding/Current Stage: Frame AI is currently a private company and has raised a total of $7.6 million in funding as of their latest Series A funding round​​. 8. Tome Tome's AI-powered format turns ideas into visually compelling narratives, generating a presentation, a one-pager, a microsite, and more, starting with a prompt. Location: San Francisco​​ Founding Date: 2020​​ Founders: Tome was co-founded by Keith Peiris and Henri Liriani. Target Market: Tome caters to a wide range of storytellers, including founders, executives, students, teachers, creatives, and product and go-to-market teams. The platform is used for various purposes like business development, design portfolios, brand vision articulation, lesson planning, research sharing, venture capital raising, and more​​​​. Funding/Current Stage: As of February 2023, Tome has raised a total of $81 million in funding, including a $43 million Series B round. The funding supports the company's AI development roadmap and community growth​​​​. 9. People.ai People.ai develops a Revenue Intelligence System that collects, synchronizes, and manages data across various teams including sales, marketing, and customer success. This platform is designed to transform business activity through its innovative use of artificial intelligence, aiding in revenue operations and intelligence​​. People.ai's approach to integrating AI in optimizing revenue operations signifies the broader trend of employing advanced data analytics and machine learning in enhancing business processes and decision-making across various industries. Location: San Francisco Founding Date: February 3, 2016​​. Founder: Oleg Rogynskyy​​. Target Market: The company targets businesses looking to optimize their revenue operations through intelligent data management and analysis, catering specifically to sales, marketing, and customer success teams. Funding/Current Stage: People.ai has raised significant funding, with its latest funding round being a Series D, and has amassed a total of $100 million in this round. The company is private and continues to evolve in the field of artificial intelligence, focusing on revenue operations and intelligence​​. 10. Golden Golden uses machine intelligence to build a self-constructing knowledge base. This platform contains detailed information about various entities and allows users to create, contribute, and compare knowledge. It employs AI-assisted editing for automatically extracting summaries and infobox data from external web sources. Golden's AI also provides suggestions for quick updates to topics. The company aims to fill in gaps in Wikipedia's coverage, especially in areas like emerging technology and startups, by providing more in-depth and clustered information​​​​. Location: Golden is based in the SoMA district of San Francisco. Founding Date: 2017​​ Founder: Jude Gomila​​ Target Market: Golden targets a wide range of users, including private equity firms, hedge funds, venture capitalists, biotechnology companies, corporate innovation offices, and government agencies. It also serves as a valuable resource for anyone interested in emerging technologies and startups. The platform is known for its depth in covering tech-related topics, offering an alternative to more generalist platforms like Wikipedia and Crunchbase​​​​. Funding/Current Stage: Golden has raised significant funding, including a $14.5 million Series A round led by Andreessen Horowitz. The total funding raised by Golden is $19.5 million, with other investors such as DCVC, Harpoon Ventures, and Gigafund participating. The company has used this investment to enhance its AI-powered knowledge base and expand its offerings​​​​. 11. Memora Health Memora Health's unique position in the AI space is marked by its development of an AI-enabled platform that assists healthcare providers in managing complex care needs while digitizing essential workflows. This innovative approach addresses the growing need for more efficient and patient-centric healthcare delivery systems. Location: San Francisco Founding Date: 2017​​​​ Founders: Manav Sevak (Co-Founder & CEO) and Kunaal Naik (Co-Founder & CTO)​​. Target Market: Memora Health focuses on transforming care delivery by making healthcare more accessible, actionable, and always-on, specifically aiming at managing complex care needs and digitizing clinical and administrative workflows​​​​. Funding/Current Stage: Memora Health has raised a total of $80.5 million in funding over six rounds. Their latest funding was raised on June 27, 2023. 12. Tavus Tavus stands out in the AI space with its unique video personalization platform that leverages artificial intelligence to create personalized videos for each individual viewer, a technology that has significant implications for the way sales and marketing teams engage with their audiences. Location: The headquarters are located in Houston, Texas​​. Founding Date: 2020​​ Founders: Hassaan Raza and Quinn Favret​​. Target Market: Tavus targets the sales industry with its AI-driven video personalization platform, which is designed to enhance sales teams' outreach efforts​​​​. Funding/Current Stage: As of the latest information, Tavus has raised a total of $30.2 million in funding over five rounds, with the latest funding being a Seed round raised on September 7, 2023​​. 13. Synthesia Synthesia Synthesia stands out in the AI landscape through its innovative use of deep learning architecture to craft personalized videos. This technology streamlines the content creation process, significantly reducing the need for traditional video production tools like cameras and studios. By enabling users to generate custom videos from plain text, Synthesia not only simplifies content creation but also paves the way for novel approaches in both creative and business domains. Location: London, England.​​ Founding Date: 2017​​​​ Founders’ Names: Co-founded by Lourdes Agapito, Matthias Niessner, Victor Riparbelli, and Steffen Tjerrild​​. Target Market: Synthesia targets businesses with its AI-powered video synthesis platform, which enables the generation of personalized videos from plain text​​. This technology is designed to replace cameras with code, making it easier for users to create video content without the need for traditional filming equipment​​. Funding/Current Stage: As of the latest information, Synthesia has raised a total of $155.6 million in funding over four rounds, with the latest funding being a Series C round​​. 14. GoodVision GoodVision distinguishes itself in the AI industry with its advanced artificial intelligence and computer vision technologies. These technologies are adept at detecting, recognizing, and extracting objects, with a particular emphasis on enhancing traffic management and analytics. Such capabilities are vital in driving forward smart city projects and refining urban planning and traffic control strategies. GoodVision's contributions in this sector are pivotal for the evolution of modern, intelligent urban infrastructure. Location: London, England​​. Founding Date: August 2017​​ Founders’ Names: Daniel Stofan and Lukas Hruby​​. Target Market: GoodVision offers automation solutions in traffic projects, with a focus on traffic control, modeling, AI traffic data collection, and other related solutions. It is particularly known for its traffic analytics tool designed for vehicle traffic and pedestrian footfall data collection and analysis​​​​. Funding/Current Stage: GoodVision has raised a total of €3.7 million in funding over two rounds, with the latest funding raised on January 19, 2023, from a Venture - Series Unknown round​​. 15. Jasper Jasper's impact in the AI space is underscored by its ability to assist in overcoming creative blocks and generating original content, utilizing advanced AI to cater to a diverse range of content creation needs for businesses. Location: Montréal, Quebec, Canada​​. Founding Date: 2018 Founders’ Names: Dave Rogenmoser, John Hillip Morgan, and Chris Hull​​. Target Market: Jasper is an AI writing tool that primarily serves businesses, offering a creative AI assistant for on-brand content creation across various online platforms. Its AI-powered platform is particularly useful for the enterprise marketing sector, capable of generating a wide range of content including blog posts, product descriptions, ad copy, and social media posts​​​​​​. Funding/Current Stage: Jasper has raised a total of $125 million in funding. As of the latest available information, the company had undergone a Series A funding round, raising $141 million​​​​. 16. AEye AEye's impact in the AI space is characterized by its innovative lidar technology and software-defined solutions. The company's 4Sight Intelligent Sensing Platform, which combines solid-state active lidar with an optionally fused low-light high dimension camera, plays a pivotal role in advancing autonomous vehicle technology and smart infrastructure development. Location: San Francisco. Founding Date: February 19, 2013​​. Founders’ Names: Barry Behnken, Jordan Greene, Luis Dussan, and Ransom Wuller​​. Target Market: AEye focuses on developing adaptive, high-performance lidar systems for applications in automotive, trucking, smart infrastructure, and logistics. The company provides solutions for vehicle autonomy, advanced driver-assistance systems, and robotic vision applications in various regions, including the United States, Germany, Europe, and Asia​​​​​​. Funding/Current Stage: AEye is a public company, with its stock symbol listed as NASDAQ:LIDR. It has raised significant funding, with the latest deal type being a post-IPO equity round​​. 17. Bearing Bearing's impact in the AI space is especially significant in the maritime industry, where it brings innovative solutions to enhance operational efficiencies and assist in the digital transformation of shipping practices. The company's deep learning and AI technologies are tailored to address the unique challenges of maritime logistics and vessel management. Location: Palo Alto, California. Founding Date: June 2019​​​​. Founders’ Names: Co-founded by CEO Dylan Keil and Chief Engineer David Liu​​. Target Market: Bearing is focused on streamlining maritime shipping through the use of deep learning. The company provides AI-powered operational efficiencies in the maritime sector, leveraging cutting-edge technology to optimize vessel operations​​. Funding/Current Stage: BearingAI has raised a total of $10 million in funding over two rounds, with the latest funding round being a Seed round raised on August 17, 2022​​. 18. Eightfold AI Eightfold AI's presence in the AI space is notable for its comprehensive AI platform for talent management, which leverages AI to transform the entire process of talent acquisition, engagement, and retention. The company's approach to talent management using AI technologies represents a significant advancement in how enterprises handle their human resources functions. Location: Santa Clara, California​​. Founding Date: 2016​​. Founders’ Names:Co-founded by Ashutosh Garg and Varun Kacholia​​. Target Market: Eightfold AI develops a talent intelligence platform that addresses various aspects of the talent acquisition and management process. The company's technology is particularly beneficial for sectors such as healthcare, telecommunications, retail, and travel. Their AI-powered platform assists companies in finding, recruiting, and retaining workers​​​​​​. Funding/Current Stage: As of the latest available information, Eightfold AI has reached a Series E funding stage, with the latest funding amounting to $220 million​​. 19. Plenty Plenty's impact in the AI and agricultural space is marked by its innovative approach to vertical farming. By leveraging technology to grow a diverse range of produce efficiently and sustainably, the company is addressing key challenges in modern agriculture, including space constraints and environmental concerns. Location: San Francisco. Founding Date: 2014​​​​. Founders’ Names: Jack Oslan, Matt Barnard, Nate Mazonson, and Nate Storey​​​​​​. Target Market: Plenty specializes in indoor vertical farming solutions. The company aims to dominate the vertical farming market by growing a wide range of produce, excluding tree fruit and root vegetables. This distinguishes it from competitors who mainly focus on greens, herbs, strawberries, and occasionally tomatoes​​. Funding/Current Stage: Plenty has raised a total of $941 million over seven funding rounds. The latest funding was a Series E round raised on January 25, 2022​​​​. 20. Capacity Capacity has developed a cutting-edge AI-powered helpdesk platform. This platform is distinguished by its ability to automate support for both customers and employees, efficiently connecting various tech stacks to address queries, automate repetitive tasks, and solve diverse business challenges. Capacity's innovative use of AI, machine learning, and advanced algorithms for natural language processing, not only enhances operational efficiency but also significantly improves customer satisfaction, marking it as a leader in applying AI for workplace transformation. Location: Saint Louis, Missouri. Founding Date: 2017​​. Founders' Names: Co-founded by Alex Spanos and Dimitry Krakovsky​​. Target Market: Capacity primarily targets various industries and functional areas including: Teams like Contact Centers, HR & Ops, Customer Support, IT Support, and Sales & Marketing. Industries like Insurance, Banking, Education, Mortgage, Software, Senior Living, Utilities, and Healthcare​​. Funding/Current Stage: Capacity has raised a total of $62 million, including a round of $13.2 million in 2019 and an additional $27 million as an extension of a Series C round in 2020​​​​. Let Visible Help With Funding Your AI Startup Idea These companies showcase the potential of AI in reshaping everything from healthcare to finance, proving it to be an indispensable tool for modern business success. For startups and investment firms looking to navigate this dynamic landscape, effective communication with investors and stakeholders is crucial. Visible offers an all-in-one platform to simplify these vital interactions, ensuring clarity and engagement in your investor relations. Embrace the future of business with AI and streamline your stakeholder communication by creating an account with Visible today: Start with Visible. Related resource: The Ultimate Guide to Startup Funding Stages Related resource: A New Media and Entertainment Landscape: Trends + VCs Investing In The Space

The deal flow process is arguably the most important operational functions at a VC firm. From an outsider's perspective, the way a VC firm runs its deal flow process can be mysterious. It’s the secret recipe that helps VC firms find and invest in the best-performing startups resulting in the biggest returns for their LPs. In this article we’re breaking down the deal flow process: what it is and why it matters. Defining deal flow in venture capital Deal flow is defined as the process investors run to attract potential investments, narrow down those opportunities, and then make a final investment decision. How a venture capital firm runs this process, and the quality of investments in their deal pipeline, is what separates great investors from the rest of the pack. The process of building great deal flow is similar to a sales funnel. Investors want a lot of leads (potential investments) coming to them at the top of their funnel to increase their odds of finding winners. What’s most important though is the quality of those leads. Too much inbound interest from startups that are not aligned with the fund’s thesis is overwhelming and distracting for investors. This is why it’s important for startups to do their research before reaching out to an investor. Similarly, it’s why investors often consider companies that come to them from a referral more credible opportunities -- those companies have already been pre-vetted by someone in their network. Ultimately, investors care about both volume and quality when building their deal flow pipeline. Maximizing the number of high-quality leads ensures investors are spending their time reviewing opportunities that can actually result in an investment. Why startups should be familiar with the deal flow process It’s important for startups to be familiar with the deal flow process so they can engage with the right type of investors, in the right way. When startups fundraise with a solid understanding of the deal flow process they can save themselves time and increase their likelihood of securing funding. According to a survey from more than 900 VC’s, investors are most likely to source a deal from the following channels: 30% - former colleagues or work acquaintances 30% - VCs initiating contact with entrepreneurs 20% - other investors 10% - cold outreach from startups 8% - existing portfolio companies What this means for startups is they shouldn’t rely on cold outbound alone. They’re more likely to stand out to an investor if they can get a warm intro from a personal connection, another relevant investor, or even from a current portfolio company. Founders should invest more time deepening relationships in their networks as opposed to a spray-and-pray cold outbound approach. A great way for founders to strengthen their relationships with their networks is to send out monthly communications to keep their potential investors, friends, and colleagues engaged. Get started sending regular updates with Visible. If a company is going to send a cold outreach to an investor it’s important to understand just how much inbound interest investors receive on a weekly basis. It’s reported that small VC firms receive about 30 inbound messages from startups per week while larger firms can receive more than 200 (source). Here's what this means for startups: Don’t be discouraged if an investor doesn’t respond to your cold outreach; they’re busy making their way through all the other inbound interest from the week Your pitch deck needs to be clear, concise, and compelling Make sure you research the investor in advance and are confident your company fits their investment thesis; otherwise, you’re wasting multiple people's time Related resource: Pitch Deck 101: How Many Slides Should My Pitch Deck Have? It’s also important for startups to understand that investors only invest in about 1% of the companies that go through their pipeline. While this may sound daunting, this advice from VC investor Krittr highlights the optimistic mindset founders should take. “This is the first thing that is important to understand — VC firms want you to succeed. We want you to get the money, and grow. All we want is a strong enough reason to give you the money. Remember this, this mindset shift does wonders.” Stages of the deal flow process in venture capital The deal flow process is commonly broken down into seven phases with a decreasing number of companies making it to the next phase. During this process, investors are collecting more information and building conviction about whether a company is a fit for their firm or not. A more in-depth breakdown of each step can be found below. 1. Sourcing Sourcing is the process of VCs finding potential investment opportunities. To source deals investors will do things like attend networking events (demo days, pitch competitions, industry conferences), research market activity, and meet with other VCs or incubators/accelerators to discuss deal opportunities. 2. Screening During the screening process, investors will rely on basic assets such as pitch decks to determine which opportunities are worth digging into on a deeper level. Share your deck with confidence and track engagement rates with Visible. Related resource: How to Get Your Startup Ready for Investors’ Operational Due Diligence 3. First meeting When investors believe the company has the potential to be a good investment opportunity based on their initial pitch deck, they will be invited to join a first meeting with the firm. At this stage, investors are trying to better understand the dynamics of the leadership team, whether the company has a competitive advantage, and the market health of the specific sector. This may lead to additional follow-up meetings where more in-depth questions are asked by the investment team. Learn more about preparing for the first meeting. 4. Due diligence If the investment team has built conviction on a company based on the initial meetings they will kick off a more thorough due diligence process. During this phase, the VC is trying to gain an in-depth understanding and evidence of the company’s financial, technological, legal, and market opportunities and risks. Here is a breakdown of the topics investors evaluate at this stage Market - The size of the market, level of maturity, predicted growth and trends, competitive activity, and regulatory changes Business - How does the product work, what are the early customer metrics indicating (CAC, Churn Rate, Average Order Size, MRR, Annual Run Rate, Cash Runway, Gross Sales, CLV), how is the team structured, what does the company operations look like Technical - Does the company have any intellectual property or patents Financial due diligence - Analyzing financial statements, unit economics, and performance rations Legal due diligence - Is the company complying with local and federal regulations Related resource: Startup Due Diligence: What Every Founder Needs to Prepare For 5. Investment Committee The next phase of the deal flow process is when the investment committee reviews all the due diligence information, listens to the company present another time, asks additional questions, and then votes on whether to move forward with the investment opportunity. The investment committee is usually comprised of the General Partners who have worked on the deal, some independent investment committee members, and possibly experts in the field. It is during this meeting that the firm decides whether or not to invest in the company. The VC Krittr explains that VCs can have different motivations for choosing to invest in a particular company. VC motivations can include: Conviction that this company will return 10x their investment (the VC power law) Balancing risk in the portfolio construction Building the right co-investing relationships Building a relationship with a great founder even if success may not come from this particular company Publicity or staying true to the firm's thesis/mission As a startup, it is beneficial to identify what is motivating the VC so you can leverage your strengths and build a good relationship with the VC. 6. Term sheet and negotiation Once the VC has decided to invest in a company they will give the startup a term sheet and negotiation begins. VCs and startups negotiate terms until both parties agree on key items such as: Deal size and ownership percentage - how much equity founders are willing to give to investors Cash flow rights - the financial upside that gives founders incentives to perform Control rights - the board and voting rights that allow VCs to intervene if needed Liquidation rights - the distribution of the payoff if the company fails and has to be sold Employment terms, particularly vesting - which gives entrepreneurs incentives both to perform and to stay at the company Pro rata rights - allows investors to retain their initial ownership percentage by participating in future financing rounds The goal of a term sheet negotiation is for both founders and VCs to feel fairly rewarded when the company succeeds, and protected if the company is missing milestones. (Source) Related resource: 6 Components of a VC Startup Term Sheet Related resource: Navigating Your Series A Term Sheet 7. Capital Deployment The final stage in the deal flow process process is the actual transaction of capital from the venture capital firm to the startup's bank account. Related resource: Navigating Pro Rata Rights: Essential Insights for Startup Entrepreneurs Key metrics venture capitalists track in the deal flow process To ensure a Venture Capital firm is running an efficient deal flow process they measure success based on a few key metrics. Volume - Investors measure how many new companies are added to their deal flow pipeline each week. It’s an indication of their brand recognition in the industry and awareness among founders. Relevance - VCs not only care about the number of investment opportunities that land in their inbox but also how relevant the deals are. If they are seeing a high number of irrelevant deals the VC may need to strengthen their branding and messaging to attract the right type of founders. Conversion rates - It’s important for investors to track how many companies are making it to each stage within their pipeline so they can identify any areas of inefficiency. For example, they may have too many deals making it to the first meeting stage and as a result, they may need to set up a more formal application process for companies to go through. Diversity - Investors measure the diversity of the deals they are evaluating to understand and remove bias from their deal flow processes. For example, if they’re mostly receiving referrals or inbound interest from a certain demographic, the firm likely needs to work on diversifying their network as a whole. Related resource: Improving Diversity at Your VC firm Find the right investors for your startup with Visible Understanding the venture capital deal flow process is fundamental if startups want to make a great impression while fundraising. Demonstrating an understanding of each of the seven phases of the deal flow process is a sure way to impress investors. Additionally, understanding what is required from startups at each step will help founders prepare for their next fundraise. Visible helps over 3,500+ startups with their fundraising process.

Being a startup founder is difficult. For many founders, it is their first time having full responsibility to fund their business, hire a team, build a product, and scale all aspects of their business. As Seth Godin puts it, “There are things you’re going to do just once. Get your tonsils out. Pick a caterer for your wedding. Raise money from a venture capitalist. Apply to college…When you have to walk into one of these events, it pays to hire a local guide. Someone who knows as much as the other folks do, but who works for you instead.” Learn more about how founders can tackle their challenges and asymmetric experiences by finding a startup mentor below: What is a startup mentor? A startup mentor is someone who can offer a startup founder (or employee) mentorship, advice, and support by sharing their own experiences and knowledge. For early-stage founders, a mentor can be particularly useful when it comes to understanding the different roles and responsibilities that come with the role of founder. Related resource: Should Your Startup Have Mentors? Key Benefits and Considerati Startup mentor vs. advisor Startup advisors are typically a more formal agreement than a mentor and are used to fill strategic gaps for a business. As put by the team at Mentor Cruise, “Startup advisors are chosen and utilized on a varying range of topics. The most common startup advisors are professors, founders, and serial founders themselves, with deep expertise in a company’s niche.” What Does a Startup Mentor Do? As we put in our blog, Startup Leaders Should Have a Mentor, “A great mentor can have an exponential impact on both your personal development and the growth of your business. They can serve as a guide through tough times, a voice of warning about potential pitfalls, or a source of challenging feedback and honesty. The best mentors are a combination of collaborator, coach, and friend.” What exactly does that look like in practice? Check out a few examples of what a great startup mentor should do below: Provides expert guidance and insight A great startup mentor will be able to offer guidance and insight. This typically comes from their own experiences and past roles in the industry. Different mentors will likely have different levels of expertise but you can expect help with leadership, hiring, company building, fundraising, etc. Related Resource: 10 Resources to Develop Your Leadership Skills Helps set goals and objectives Mentors are great for helping set goals and objectives. They are someone who can help hold you accountable and make sure you stay focused on the goals and objectives at hand. Offers networking opportunities The startup world is a tight-knit community. A mentor can offer introductions to their network — potential investors, other founders, executives, mentors, etc. Related Resource: Seed Funding for Startups 101: A Complete Guide Enables skill development If your startup mentor has expertise in a certain area, chances are they will be able to help hone your skills. For example, if a mentor is a strong leader they will be able to offer the skills and tools you need to level up your leadership skills. Benefits of a Startup Mentor The idea of a startup mentor typically sounds good on paper. Building a relationship with a mentor requires time from you — an expensive investment for a startup founder. To determine if a startup mentor makes sense for you and is worth the investment, check out a few of the benefits below: Network expansion As we previously mentioned, the startup world is a tight-knit community. A great mentor can offer opportunities to network with other founders, investors, executives, and startup leaders. This can pay dividends when it comes to raising capital in the future, hiring top talent, and closing new customers. Risk mitigation A great startup mentor likely has experience building and scaling a business. As most startup founders know, scaling a business is not always up and to the right — there are inevitable down periods and difficulties that arise. A mentor can come in handy when it comes to navigating these troughs and making sure you stay on the right path. Enhanced-problem solving Related to the point above, a mentor can help when it comes to problem-solving. A great mentor will spend more time listening than talking so will have a deep understanding of your issues and help you tackle them with sound advice. Accountability and motivation Being a startup founder can be lonely at times. For most founders, you are taking on multiple roles that you have limited experience doing. A startup mentor can help hold you accountable and motivate you as you face challenges. It will give you a peer to bounce ideas off of and keep you heading in the right direction. How to Find a Mentor for Your Startup Finding the right mentor for you and your business is crucial. Different mentors might come from different backgrounds with different experiences. You’ll want to make sure you have a mentor that matches your values and can offer a lift to you and your overall business. Check out some basic steps for how you can find a mentor below: 1. Identify your needs First things first, you need to identify your needs. Depending on your gaps as a founder will determine what you might want in a founder. We also suggest thinking through people, and attributes, you admire in a person. This will dictate the type of person (or exact person) that you want as a mentor. 2. Seek a mentor who aligns with your needs Once you lay out your needs, it is important to work on identifying the specific person. We suggest creating a list of 3-5 ideal mentors. You can scroll through your own LinkedIn or Twitter connections and slowly build out a list of individuals you admire who would make a good fit as a mentor. 3. Leverage your network If you are not directly connected with your ideal mentor, it typically makes sense to leverage your network to find an introduction. Before asking for an introduction it is important to do your research on the individual and make the case why you would be a good fit as a mentee. As we put in our post on finding a startup mentor, “Ideally, you want to answer the following questions: What is their attitude toward mentorship? What are they currently working on? What makes you think they’ll be a good fit?” 4. Utilize online platforms If your immediate network does not offer any good mentor candidates, you can turn to other social networking tools and websites to find a mentor. You can check out tools like GrowthMentor to be matched with a mentor that fits your needs. 5. Reach out thoughtfully Once you’ve identified your top candidates it is important to reach out thoughtfully to see if they’d be interested. We recommend starting with your #1 choice and moving down your list depending on the outcome. The key is being straightforward and respectful of the other’s time. Check out an example that we previously put together below: Hello Tom— I hope you’re having a great day! It was great running into you at the conference last week. I’m writing because I am currently looking for a mentor who might help me develop into a better leader as I work on scaling Kloud Co. I really admire what you were able to do with BiggerKloud Co, and I’d love to learn some lessons from you if you’re willing. I know mentorship can seem like a big commitment, so maybe we could start by having lunch later this month to see if there might be a good fit? My treat! If you don’t have the time or bandwidth right now, please don’t feel obligated. And if there’s someone else you think I should be speaking with, please let me know that, as well. Thanks, Tom! Let me know what you think. Barb Connect with Investors with Visible Connecting with the right investors is crucial to funding success. In order to better help with your fundraise, we’ve got you covered. Related Resource: A Step-By-Step Guide for Building Your Investor Pipeline Find the right investors for your business with our investor database, Visible Connect. Add them directly to your fundraising pipelines in Visible, share your pitch deck, and send investor Updates along the way. Give Visible a free try for 14 days here.

Building a startup is challenging. Founders are faced with hiring a talented team, building a strong product, financing their business, and more — oftentimes with limited experience in many areas. For many founders, it helps to learn from their peers, investors, and operators that have done it before. A great starting point for many founders is turning to a podcast with experts in different aspects of startup building and venture capital. Check out our list of different venture capital podcasts below: 1. Founders Forward The Founders Forward Podcast is our podcast at Visible. At Visible, our mission is to give founders a better chance of success. In order to help founders do so, we try to pull data, information, stories, tactics, etc. from other founders and investors. With the Founders Forward Podcast, we regularly interview different startup founders and venture capital investors. We try to find guests that are experts in different fields — from anything to building a pitch deck to understanding SEO for first-time founders. Episodes are typically between 30 and 60 minutes. Related Resource: Our 7 Favorite Quotes from the Founders Forward Podcast Why We Like It Our goal with the Founders Forward Podcast is to strap founders with resources and knowledge to help them tackle problems at their own businesses. We might be partial but a few reasons we like the Founders Forward Podcast: Our guests are experts in a dedicated space or field We interview founders or VCs who are just “one step ahead” of where you might be We cover everything from raising venture capital to running a PLG playbook to sleep science Related Resource: 5 Takeaways From Our CEO On The Stride 2 Freedom Podcast 2. The Twenty-Minute VC As put by the team at The Twenty Minute VC, “The Twenty Minute VC (20VC) interviews the world's greatest venture capitalists with prior guests including Sequoia's Doug Leone and Benchmark's Bill Gurley. Once per week, 20VC Host, Harry Stebbings is also joined by one of the great founders of our time with prior founder episodes from Spotify's Daniel Ek, Linkedin's Reid Hoffman, and Snowflake's Frank Slootman.” Why We Like It The Twenty Minute VC is one of the most tenured podcasts in the VC space. This has led to a large following. A few reasons we like it: Guests — Big-name guests that play an integral part in the VC space Digestible Format — Most episodes are between 30 and 60 minutes. While not 20 minutes like the names suggest, they are still approachable in length and format. Topical — As the podcast is published regularly, many episodes and guests cover current events and relevant topics in the space. 3. Venture Unlocked As put by their team, “The Venture Capital community is no longer the monolithic asset category that it once was. Over the last decade, new forms of capital providers have emerged to drive the innovation economy. Venture Unlocked is the newsletter and podcast playbook designed to educate and assist emerging managers and aspiring investors with the information and tools necessary to drive smart, diverse, and informed capital to entrepreneurs.” Why We Like It Venture Unlocked goes beyond a podcast with a newsletter that is regularly sent. A few reasons why we like the Venture Unlocked community: Data & Trends — The Venture Unlocked podcasts and newsletter is full of venture data and trends that can be applied by founders, VCs, and LPs All Aspects of VCs — The Venture Unlocked community not only focuses on VCs <> Founders but LPs as well Regular Cadence — New episodes and newsletters are consistently published so you know things are up-to-date and relevant. 4. Masters of Scale As put by their team, “Since its launch in 2017, Masters of Scale with Reid Hoffman has grown into a vital listen for business leaders, thanks to its groundbreaking format. In each episode, LinkedIn co-founder and Greylock partner Reid Hoffman demonstrates how companies grow from zero to a gazillion, testing his theories with legendary guests.” Why We Like It Check out a few of the reasons why we like the Masters of Scale podcast below: Successful Host — Reid Hoffman is the founder of LinkedIn and offers countless tips from his own experience. High Product Value — The Masters of Scale Podcast offers great production value Storytelling — Reid uses great storytelling strategies and stories from real-world examples to make a point. 5. The Neon Podcast (fka 100x Entrepreneur) As put by the host, “Hi, I am your host Siddhartha! I have been an entrepreneur from 2012-2017 building two products AddoDoc and Babygogo. After selling my company to SHEROES, I and my partner Nansi decided to start up again. But we felt unequipped in our skillset in 2018 to build a large company. We had known 0-1 journey from our startups but lacked the experience of building 1-10 journeys. Hence was born the Neon Show (Earlier 100x Entrepreneur) to learn from founders and investors, the mindset to scale yourself and your company. This quest still keeps us excited even after 5 years and doing 200+ episodes.” Why We Like It Check out a few reasons why people like The Neon Podcast below: Hosts — Siddhartha has experience as a founder and has gone through the journey of starting, scaling, and selling a startup. Guest — The Neon Podcast offers a wide range of different guests offering different perspectives and insights. 6. LA Venture As put by their team, “We talk to Southern California VCs to get to know them, their funds, and their advice for entrepreneurs. Hosted by Minnie Ingersoll from TenOneTen, an LA-based seed fund investing in b2b software.” Why We Like It Check out a few of the reasons why people listen to LA Venture below: Focus — The LA Venture podcast is hyper focused on the VCs and startups in Southern California. Different Stages — The LA Venture podcast hosts VCs that specialize in all startup stages, from accelerators to late stage investors. Hosts — Minnis works at a LA-based seed fund so they know they ins and outs of what to asks their guests. 7. Distilling Venture Capital As put by the team at Distilling Venture Capital, “Host Bill Griesinger brings an informed, unbiased and unique historical perspective to the venture capital and high-tech world. Drawing on over 20 years in venture finance, working with tech companies and venture capitalists, he offers an unfiltered and transparent view of the venture capital & high-tech universe.” Why We Like It Check out a few of the reasons why we like the Distilling Venture Capital Podcast below: Guests — Bill brings on a number of different guest, from angel investors to venture capitalists to startup CTOs and executives. Topics — The Distilling Venture Capital podcast covers everything from cap table management to hiring. 8. Equity As put by their team, “The intersection of technology, startups, and venture capital touches everything now. That’s why Equity unpacks the numbers and nuance behind the headlines for entrepreneurs and enthusiasts alike. Every Monday, Wednesday and Friday, TechCrunch reporters Alex Wilhelm and Mary Ann Azevedo keep you up-to-date on the world of business, technology, and venture capital.” Why We Like It Check out a few reasons why we like the Equity podcast below: Consistent — The Equity podcast has 3 new episodes every week, rain or shine. Data points — As Equity is a TechCrunch podcast they are able to use relevant industry data points. Current events — With their consistent schedule, Equity is able to share current events in the startup world on a regular basis. 9. The Road Untraveled The Road Untraveled is a podcast hosted by Brian Hollins, Founder and Managing Partner at Collide Capital. The podcast is shared sporadically and features prevalent guests in the VC and startup world. Why We Like It Check out a few reasons why we like The Road Untraveled below: Host — Brian is an active VC and offers a unique perspective and take as they are active in the space. Guests — The Road Untraveled offers a wide range of guests and offer insights. Digestible — Most episodes of The Road Untraveled are 30 minutes or less, leaving for an easy and quick listen. 10. The Full Ratchet As put by The Full Ratchet host, “My name is Nick Moran and I launched the first Venture Capital podcast, The Full Ratchet, in May of 2014. I started angel investing in 2013 and found the startup fundraising/investing process to be confusing and opaque. The industry was a black-box with little transparency. Yet, I observed that venture drives significant value across both public and private markets. And the most inspiring, thought-provoking people that I had interacted with were startup entrepreneurs. After a year of coffee chats with VCs and Angels, it became clear that I could learn the most from conversations with the experts. And why not record the conversations to help others in a similar situation?” Why We Like It The Full Ratchet has been around since 2014 and has formed a loyal following. Check out a few of the reasons we like The Full Ratchet below: Engaging Community — Nick allows community members to ask questions and helps them answer questions. Great Guests — Nick hosts a wide variety of guests that offer great insights into the VC world. Relevance — The podcast is regularly published and features topical and relevant subjects. 11. How I Built This As put by the team at How I Built This, “Guy Raz interviews the world’s best-known entrepreneurs to learn how they built their iconic brands. In each episode, founders reveal deep, intimate moments of doubt and failure, and share insights on their eventual success. How I Built This is a master-class on innovation, creativity, leadership and how to navigate challenges of all kinds. New episodes on Mondays and Thursdays for free.” Why We Like It How I Built This is one of the biggest podcasts in the business world. The podcast is well-liked by startup founders and others for a few key reasons: Guests — Guy Raz interviews the biggest names in the business and startup world. Lessons — The guests are great at sharing a few key takeaways and lessons they learned from building their business. Engaging Host — Guy Raz has become one of the most popular podcast hosts due to his engaging and laid back approach to interviewing. Learn More Through Podcasts and Connect with Visible Today Learning from peers, investors, and operators is a great way to strap yourself with basic knowledge to tackle your different duties as a founder. At Visible, we use our own data, founder and investor interviews, and best practices from leaders to help founders improve their odds of success. Stay up to date with our resources by subscribing to our weekly newsletter here. Related resource: The Future is Green: 15 Climate Tech Startups to Watch This Year

For those aspiring to venture into the dynamic world of SaaS, we’ve created this guide with a step-by-step roadmap bridging the gap between vision and execution. From the initial stages of ideation, emphasizing the significance of addressing genuine challenges, to the detailed processes of devising your business plan and selecting an appropriate structure, each step is crucial. We’ll also cover the importance of a user-first approach, effective pricing methodologies, and strategic brand positioning, along with KPI’s and important metrics to track. What Makes a SaaS Company Successful Every enterprise, regardless of its niche, thrives on certain foundational pillars. When it comes to SaaS, these pillars not only determine its initial breakthrough but also its long-term viability. So, what makes a SaaS venture stand out? Prioritizes Customer Success For SaaS companies, customer success isn’t merely about meeting expectations—it’s about exceeding them. Given the subscription-based model of SaaS businesses, retaining customers is paramount. By ensuring that users derive continuous value from the software, successful SaaS companies bolster loyalty, reduce churn rates, and increase lifetime customer value. They invest in excellent onboarding processes, ongoing customer support, and regular feedback loops to adapt and improve. The SaaS Company Understands Their Market A deep understanding of the market is the bedrock of any successful enterprise. For SaaS companies, this translates into recognizing not only who their ideal customers are but also their pain points, desires, and how the product fits into the larger industry ecosystem. By consistently aligning product development with market demand, these businesses ensure that they remain relevant and competitive. Grows at a Steady Pace While rapid growth might seem attractive, it can sometimes lead to unsustainable practices or missed opportunities to solidify the product-market fit. The most successful SaaS companies focus on steady, scalable growth. This approach ensures that as the company expands, it remains adaptable, maintains high service quality, and continues to meet its users’ evolving needs. Is Starting a SaaS Company Without Technical Skills Possible? Venturing into the realm of SaaS might seem intimidating, especially if you’re not armed with coding skills or a tech background. However, the truth is that while technical know-how is undeniably advantageous, it’s not an absolute requirement. Many successful SaaS founders started with a vision, a clear understanding of their market, and the drive to solve a pressing problem. Partnering with technical experts, outsourcing development, or leveraging no-code platforms are just a few routes one can take. Remember, at the heart of every great SaaS product is a solution to a genuine problem; if you can identify and address that, the technicalities can always be managed. 12 Steps for Building a Succesful SaaS Company While understanding the core principles behind a successful SaaS venture is vital, actionable steps are what transform that understanding into a thriving business. Here is a 12-step roadmap to establish your very own SaaS company. 1) Build a Product That is a Solution to a Common Problem The most successful SaaS products are not just software; they are solutions to pervasive problems that users face. Starting with a problem-first approach ensures that there’s a genuine demand for your product. Instead of convincing users to adapt to your software, you’re providing a tool they’ve been actively seeking. This positions your product as essential rather than optional. Real-Life SaaS Example For instance, imagine if workplaces had to juggle multiple platforms for every communication need. It would be chaotic and inefficient. This is precisely the problem Slack aimed to solve. Before its introduction, many teams relied on a patchwork of emails, texts, and various apps for communication. Slack provided a centralized platform where teams could seamlessly chat, share files, and integrate other tools, making team communication coherent and streamlined. Their problem-first approach is a significant reason for their widespread adoption and success. 2) Decide on a Name for Your Company The name of your SaaS company is not just a label; it’s the first impression, the identifier, and often, the first interaction a potential user has with your brand. A well-chosen name can set the tone for what customers can expect, reflect the essence of your software, and play a role in your brand’s memorability. Conversely, a hastily picked or misaligned name can create confusion or even deter potential users. Given its significance, naming your company is a decision that warrants careful consideration. Tips for Choosing a Company Name: Simplicity is Key: Choose a name that’s easy to spell, pronounce, and remember. Complex names can make it difficult for potential users to search or pronounce when talking about your product. Relevance: Ensure the name resonates with the solution your product provides or the problem it addresses. It doesn’t have to be overly descriptive, but some level of relevance helps. Check Domain Availability: In the digital age, your online presence is paramount. Before settling on a name, make sure the domain is available. A .com or .io is often seen as the most professional, but with the possibility of other domain extensions, you can also get creative. Visible has chosen .vc and AI companies often use .ai. Avoid Copying Competitors: Your company name should stand out and not be easily confused with existing SaaS products. A distinct name can help avoid legal issues and distinguish your brand in the market.- Scalability: Think long-term. Choose a name that won’t pigeonhole your company if you decide to expand or pivot your product offerings in the future. Solicit Feedback: Once you have a shortlist of potential names, seek opinions from colleagues, potential customers, or mentors. Their perspectives can provide insights you might have overlooked. Remember, while a name is significant, it’s the value and utility of your software that will ultimately define its success. The name is the hook, but the product is the substance. 3) Create a Business Plan or Write a Lean Plan Every successful venture starts with a blueprint—a comprehensive strategy that outlines the company’s objectives, methods to achieve those objectives, potential pitfalls, and ways to mitigate them. This blueprint is known as a business plan. However, in the fast-paced world of SaaS, sometimes a traditional business plan can be overly detailed. In such cases, a Lean Plan, which is a distilled version of a business plan, might be more appropriate. Both provide clarity, focus, and a roadmap, but they differ in depth and detail. How to Write a Business Plan: A business plan is a detailed document that provides an in-depth analysis and strategy for your SaaS venture. Here’s what it typically includes: Executive Summary: A brief overview of your company, including the mission statement, product description, and basic information about your company’s leadership team, employees, and location. Market Analysis: Detailed research on the industry, market size, and your competitors. This should outline who your target customers are, what they need, and how your product addresses those needs. Organization & Management: A breakdown of your company’s organizational structure, details about the ownership, profiles of your management team, and the qualifications of your board of directors. Product Line: Detailed descriptions of your product or service, including information on the product’s lifecycle and intellectual property rights. Marketing & Sales: Your strategy to attract and retain customers—this could be through online marketing, partnerships, or traditional advertising. Financial Projections: Forecasted income statements, balance sheets, cash flow statements, and capital expenditure budgets for the next five years. Appendix: Any additional information, graphics, or charts that supplement your business plan. How to Write a Lean Plan: A Lean Plan is a concise, dynamic document (typically one page) that highlights the essential components of your business without going into minute details. It’s particularly useful for startups looking to iterate rapidly. Here’s what it covers: Value Proposition: A clear statement describing the problem you’re solving, the solution, and the target customers. Key Partnerships and Resources: Who will you be working with, and what are the essential tools and resources for your business? Channels: How will you deliver your product to your customers? Customer Segments and Relationships: Who are your primary customers, and how will you interact with them? Revenue Streams: How will you make money? This can include subscription models, licensing, or affiliate partnerships. Cost Structure: A breakdown of the major expenses and where resources will be allocated. The choice between a business plan and a lean plan will depend on your specific needs, the nature of your SaaS product, and the stage of your startup. Both are invaluable tools, but the lean plan’s flexibility makes it more suitable for businesses that anticipate frequent changes and rapid iterations. Related resource: The SaaS Business Model: How and Why it Works 4) Choose Your Business Structure Selecting the appropriate business structure is pivotal. This choice influences your day-to-day operations, how much you pay in taxes, your ability to raise funds, the paperwork you need to file, and your personal liability. Each business structure comes with its own advantages and disadvantages, and the ideal choice will depend on your company’s unique needs, your business goals, and your personal preferences. Should You Form an LLC? An LLC (Limited Liability Company) is a hybrid business entity that blends elements of partnerships and corporations. Here’s what you should know: Liability: One of the primary benefits of an LLC is that it offers limited liability protection to its members. This means personal assets, like your home or car, typically aren’t at risk if the LLC faces debts or lawsuits. Flexibility: LLCs offer flexibility in management and don’t require a board of directors or annual meetings. Taxes: Profits and losses pass through the business to the members, who report this information on their personal tax returns. This avoids the “double taxation” faced by corporations. Decision: If you’re looking for liability protection, taxation flexibility, and less rigid formalities, an LLC might be right for you. It’s especially favored by smaller SaaS startups. Related resource: Fobes: Best LLC Services Of 2023 Should You Form a Sole Proprietorship? A Sole Proprietorship is the most straightforward business structure, best suited for solo founders. Control: As the sole owner, you have complete control over the business decisions. Taxes: Income from the business is treated as personal income, and you’ll be responsible for all the taxes. There’s no distinction between the owner and the business. Liability: The major downside is unlimited personal liability. If the company incurs debts or is sued, your personal assets can be at risk. Decision: If you’re starting a small SaaS business on your own and are comfortable with the risks, a sole proprietorship might be a good fit. However, due to the liability concerns, many solo founders eventually transition to an LLC or corporation as the business grows. Related resource: Sole Proprietorship: What It Is, Pros & Cons, Examples, Differences From an LLC Should You Form a Corporation? A Corporation is a more complex business structure that treats the business as a distinct entity separate from its owners. Liability: Shareholders (the owners) have limited liability. This means their personal assets are protected from company debts or legal actions. Taxes: Corporations face “double taxation.” The corporation itself pays taxes on profits, and shareholders also pay taxes on the dividends they receive. Raising Capital: Corporations can raise capital more easily by issuing stocks. This is often necessary for large-scale SaaS ventures that require significant investments. Formalities: There are more rigid requirements, like having a board of directors, annual general meetings, and more extensive record-keeping. Decision: If you plan to scale your SaaS company significantly or anticipate raising a lot of capital through investors, a corporation might be the best choice. It’s a common structure for larger startups aiming for significant growth or an eventual IPO. The choice of business structure will significantly impact your SaaS company’s operations and growth potential. It’s essential to consult with legal and financial professionals to determine the best fit for your specific situation. 5) Test Your SaaS Idea: Will this Product Disrupt the Market? Before diving headfirst into development and scaling, it’s imperative to validate your SaaS idea. The last thing you want is to invest time, resources, and money into a product only to realize there isn’t a sizable market demand for it. Engaging potential customers in conversations and conducting a competitive analysis will help you ascertain the potential of your idea and identify any gaps in the market or areas for improvement. Chatting with Customers: This is your direct channel to understanding the needs, pains, and preferences of your target audience. By engaging with potential customers, you can get feedback on: Features they deem essential. The price they’re willing to pay. The challenges they face with current solutions. These conversations can guide product development, pricing strategies, and marketing approaches. Competitive Analysis: This helps you gauge the current market landscape. Who are the major players? What do they offer? Where do they fall short? How can your product fill the gaps or provide a better solution? Understanding your competition can give you a strategic edge and help refine your unique value proposition. How to Conduct a Competitive Analysis Study: List Down Competitors: Start by identifying your direct competitors (those offering a similar solution) and indirect competitors (those solving the same problem but through a different method). Analyze Product Features: Break down the features of each competitor. Identify where they excel and where they lack. Customer Reviews: Dive into customer reviews on platforms like Capterra or G2 Crowd. These can provide insights into what users love and what frustrates them about existing solutions. Pricing Structures: Understand the pricing models of competitors. Are they subscription-based? One-time purchase? Freemium? This can help you position your product competitively. Brand Perception: How do competitors market themselves? What’s their messaging? Understanding their brand perception can help you differentiate and position your product. SWOT Analysis: Conduct a SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis for each competitor to have a holistic view of the competitive landscape. Pro Tip: Use tools like SEMrush or Ahrefs to analyze competitors’ online strategies. These tools can reveal keywords they rank for, their content strategy, backlink profiles, and more. Leveraging this information can give you a competitive edge, especially in your digital marketing efforts. By taking the time to validate your idea and understand the competitive landscape, you set the stage for a product that not only meets market needs but has the potential to disrupt and innovate within its space. 6) Create a Pricing Model for Your Service The pricing model for your SaaS product isn’t just about determining a number; it’s a strategic decision that can influence your brand’s positioning, perceived value, and revenue streams. Too low, and you might be undervaluing your service or not covering costs, leading to financial strain. Too high, and you might deter potential customers. A well-considered pricing strategy ensures that you’re offering value to your customers while also achieving profitability. How to Determine Price for Your Service: Cost-Based Pricing: At the most fundamental level, you need to cover your costs. Calculate the total cost of delivering your service, including development, hosting, support, marketing, and any other overhead. Ensure that the price you set covers these costs and leaves room for a healthy margin. Value-Based Pricing: Understand the value your service provides to your customers. If your software can save a company $50,000 a year in operational costs, they might be more than willing to pay $10,000 a year for it. Competitor Analysis: As discussed earlier, knowing what your competitors charge can provide a ballpark figure. If your software offers more features or better support, you might be able to charge a premium. Conversely, if you’re entering a crowded market and want to penetrate quickly, undercutting might be a viable strategy. Tiered Pricing: Offer multiple packages with different feature sets. This can cater to a broader range of customers, from small businesses to large enterprises. For instance, a basic package might offer core features, while a premium package might include advanced analytics or priority support. Freemium Model: Provide a basic version of your service for free and charge for advanced features or more extensive usage. This can be a way to get users in the door and upsell them later. Pilot Testing: Before finalizing your price, consider doing a soft launch or pilot test. Offer your service to a select group at a discounted rate in exchange for feedback. This can provide real-world insights into what customers are willing to pay. Feedback and Adjustments: Pricing isn’t static. Periodically gather feedback, monitor how your pricing affects sales, and adjust accordingly. Markets, competitors, and costs change, and your pricing strategy should be flexible enough to evolve. Your pricing model is more than just a figure—it’s a reflection of the value you provide, the market you operate in, and the strategy you adopt. Approach it thoughtfully, and be prepared to iterate as you gather more data and insights. 7) Gather Customer Feedback & Focus on User Experience The road to a successful SaaS company is not paved solely by a great product idea. It’s continuously refined by listening to your users and iterating based on their feedback. In the realm of software, a small usability hiccup can be the difference between a delighted customer and a frustrated one who churns. Emphasizing customer feedback and a stellar user experience (UX) is paramount in ensuring that your SaaS product isn’t just functional, but also enjoyable and intuitive. Why User Experience is Important: First Impressions Matter: A user’s initial experience with your software can set the tone for their entire relationship with your product—and by extension, your brand. A well-designed, intuitive user interface can make users feel empowered, while a clunky, confusing one can lead to frustration. Reduction in Support Costs: A software that’s easy to use and navigate can significantly reduce the volume of support queries and tickets. This not only reduces operational costs but also leads to happier customers. Increased Retention Rates: Retaining customers is often more cost-effective than acquiring new ones. A great UX can lead to increased user satisfaction, resulting in higher retention rates. Enhanced Credibility and Trust: A polished, professional user interface can enhance your product’s credibility. Users are more likely to trust and continue using a product that appears well-designed and user-centric. Boost in Referrals: Delighted users are more likely to recommend your software to peers. Word-of-mouth referrals, often spurred by an exceptional user experience, can be a potent channel for organic growth. Feedback Loop: By actively seeking and implementing user feedback, you demonstrate that you value and listen to your customers. This not only helps improve your product but also fosters a deeper connection between users and your brand. Market Differentiation: In a crowded SaaS market, a superior user experience can set you apart from competitors. While features and pricing play a role, the ease and pleasure of using a software can be a significant differentiator. User experience is the backbone of user satisfaction. By focusing on UX and actively seeking customer feedback, you position your SaaS product to not just meet user needs but to exceed their expectations. This proactive approach can lead to higher loyalty, increased referrals, and a strong market position. 8) Establish Your Brand & Make it Stand Out In the vast sea of SaaS products, establishing a strong brand identity is crucial for recognition, recall, and emotional connection with your target audience. Your brand is more than just a logo or a catchy tagline; it’s the cumulative experience that customers have with your company, your product, and even your content. A well-crafted brand evokes trust, differentiates you from competitors, and gives potential users a clear sense of what you stand for and what they can expect. Ways to Differentiate Your Brand from Your Competitors: Unique Value Proposition (UVP): Clearly define what sets your SaaS product apart. Is it unmatched customer support? Groundbreaking features? Exceptional affordability? Your UVP should be front and center in your branding and marketing efforts. Visual Identity: Consistent use of colors, fonts, and design elements can make your brand instantly recognizable. This consistency should extend across your website, product interface, marketing materials, and social media platforms. Brand Voice and Personality: Whether it’s professional, playful, or somewhere in between, the tone and style of your content can give your brand a distinct voice. This includes everything from website copy and blog posts to email campaigns and social media updates. Content Leadership: Sharing valuable content that addresses user pain points or industry trends can position your brand as a thought leader. This not only attracts potential users but also establishes trust and credibility. Community Engagement: Engaging with your user community through forums, social media, or user groups can help foster loyalty and give users a sense of belonging. This engagement can also provide valuable insights and feedback. Customer Success Stories: Showcase testimonials, case studies, and success stories. Real-world examples of how your product has benefitted users can resonate deeply with potential customers. Ethical Practices and Values: In an age where consumers are more conscientious about the brands they support, showcasing your company’s commitment to ethical practices, sustainability, or community involvement can make you stand out. Exceptional Customer Service: Often, the post-purchase experience is what users remember most. Offering stellar customer service can turn users into brand advocates. Continuous Innovation: Regularly updating your software with new features, improvements, or addressing pain points can show users that you’re committed to offering the best product possible. Interactive Branding Elements: Tools like quizzes, interactive infographics, or branded games can make your brand memorable and provide value at the same time. While the SaaS market is crowded, there’s always room for brands that resonate, provide value, and stand out. Differentiating your brand is not about being different for the sake of being different; it’s about genuinely understanding your target audience, what they value, and delivering that in a way that’s uniquely you. 9) Start Your Fundraising Journey Launching and scaling a SaaS company often requires capital – for product development, hiring talent, marketing, infrastructure, and other operational expenses. While some entrepreneurs manage to bootstrap their startups, many look for external funding to fuel their growth. The fundraising route you choose should align with your company’s goals, the stage of your business, and your personal preferences. Here’s a breakdown of popular fundraising options: Should You Pitch an Angel Investor? Angel Investors are affluent individuals who provide capital to startups in exchange for ownership equity or convertible debt. They often invest their own money, unlike venture capitalists who manage pooled funds from many investors, and limited partners (LPs). Pros: Flexibility: Angel investors, being individuals, might offer more flexible terms compared to institutional investors. Mentorship: Many angel investors are former entrepreneurs themselves and can provide valuable advice and connections. Speed: The process can be faster than traditional venture capital fundraising. Cons: Limited Funds: Angel investments are typically smaller than venture capital rounds. Due Diligence: As with all investors, angels will scrutinize your business model, which might extend the fundraising timeline. Should You Pitch Venture Capitalists? Venture Capitalists (VCs) are professional groups that manage pooled funds from many investors and LPs to invest in startups and small businesses. They typically come in when you have a proven business model and are looking to scale. Pros: Larger Investments: VCs can invest significant amounts, often millions, allowing for rapid scaling. Expertise and Network: Established VCs bring industry connections, mentorship, and expertise. Credibility: Securing VC funding can enhance your startup’s credibility in the market. Cons: Equity Sacrifice: VCs often ask for a considerable stake in your company. Loss of Control: With a significant stake, VCs might influence company decisions or direction. Pressure: VCs expect a return on their investment, often pressuring companies for rapid growth. Is Bootstrapping Right for Your Company? Bootstrapping refers to starting and growing a business without external investment or financing. Entrepreneurs rely on personal savings, revenues, or other organic sources to fund their venture. Pros: Full Control: Entrepreneurs retain complete control over their business decisions and direction. Ownership: No dilution of equity since you’re not bringing in external investors. Flexibility: You can pivot or change direction without external pressures. Cons: Limited Resources: Growth might be slower due to resource constraints. Financial Risk: Personal assets might be at risk if the business doesn’t succeed. Missed Opportunities: Lack of funds might mean missed market opportunities or being outpaced by funded competitors. The fundraising path you choose is a strategic decision. It’s essential to weigh the pros and cons of each option, considering both the immediate needs and long-term vision for your SaaS company. Remember, the goal is not just to raise funds but to build a sustainable and successful business. 10) Develop or Start Building Your Service While a solid idea and funding are foundational, they’re just the beginning. The heart of your SaaS venture is the service itself. At this step, you bring your vision to life, transforming concepts and wireframes into functional, user-friendly software. This stage requires meticulous attention to detail, continuous collaboration between teams, and an unwavering commitment to user needs. Best Practices for Building Your Service: Start with MVP (Minimum Viable Product): Begin with a simplified version of your service that incorporates the core features. This allows you to test the market, gather feedback, and iterate before investing more time and resources. Prioritize User-Centered Design: Ensure your service is designed with the end-user in mind. Prioritize intuitive navigation, clear call-to-actions, and an aesthetically pleasing interface. Continuous Testing: Regularly test your software for bugs, performance issues, and usability hiccups. This includes unit testing, integration testing, and user acceptance testing. Adopt Agile Development: Using agile methodologies allows for iterative development, regular feedback loops, and the flexibility to pivot when needed. Invest in Security: Ensure that your software is secure and compliant with relevant regulations. Regularly update and patch your systems, and consider third-party security audits. Cloud Integration: Consider building your service to be cloud-compatible, ensuring scalability, and reducing the need for significant infrastructure investments. Feedback Loop: Keep channels open for user feedback even during development. This ensures that any design or functional misalignments are caught early. Documentation: Maintain thorough documentation for your service, both for internal use (for developers and support teams) and external use (for users). This aids in training, troubleshooting, and user onboarding. Stay Updated with Tech Trends: The tech landscape is ever-evolving. Be open to adopting new tools, technologies, or methodologies that can improve your service’s functionality or user experience. Collaborative Approach: Foster a collaborative environment where designers, developers, marketers, and other stakeholders frequently communicate and align on objectives. Building your SaaS service is an exciting, dynamic process. It’s where vision meets reality. By following best practices and maintaining a user-centric focus, you can ensure that your service not only meets but exceeds market expectations. As you roll out your service, remember that continuous improvement, based on real-world feedback and technological advancements, will be key to long-term success. 11) Create a Go-To-Market Strategy The culmination of your ideation, development, and preparation efforts rests heavily on the effectiveness of your go-to-market (GTM) strategy. This is the blueprint that will guide how you introduce your SaaS service to the market, acquire customers, and scale your business. Without a well-thought-out GTM strategy, even the most innovative product might struggle to gain traction or achieve its potential. What is a Go-To-Market Strategy? A go-to-market strategy is a comprehensive action plan that outlines how a business will sell its products or services to customers. It defines the target audience, details the value proposition, and lays out the sales and marketing tactics the company will employ to achieve its goals. In the SaaS realm, a GTM strategy is especially vital given the competitive nature of the market and the unique challenges and opportunities presented by software subscription models. How to Create a Go-To-Market Strategy: Define Your Target Audience: Understand who your ideal customers are. Create detailed buyer personas based on demographics, job roles, pain points, and purchasing behavior. Clearly Articulate Your Value Proposition: Clearly define what sets your SaaS product apart from competitors. What problem does it solve? Why should customers choose your product? Choose Your Distribution Channels: Decide where and how you’ll sell your product. This could be through a direct sales team, digital channels, partnerships, or a combination of multiple channels. Pricing Strategy: Based on market research, competitors, and perceived value, decide on a pricing model. Will you offer tiered pricing, freemium models, or one-time licensing? Promotion and Marketing: Outline your marketing campaigns. This includes content marketing, PPC advertising, social media marketing, email campaigns, and more. Sales Strategy: If you’re using a direct sales approach, how will you structure your sales team? What will be their pitch? Will you use inbound or outbound sales strategies, or both? Customer Onboarding: Consider how you’ll introduce new users to your product. This could involve tutorials, webinars, documentation, or in-app guides. Feedback Mechanism: Ensure there’s a system for collecting feedback from early users. This will help in iterating and improving your product. Scale Strategy: Plan for growth. How will you handle increased demand? What’s the strategy for entering new markets or segments? Regular Reviews: Continuously review and refine your GTM strategy based on performance metrics, feedback, and market changes. Creating a compelling go-to-market strategy is a mix of art and science. It demands a deep understanding of your market, a clear vision for your product, and the agility to adapt as you learn from real-world execution. Remember, the landscape is dynamic, and while a GTM provides direction, it should never be set in stone. Flexibility and responsiveness to change are paramount to long-term success. 12) Determine KPIs to Measure Growth & Success While your SaaS product might be top-notch and your go-to-market strategy well-defined, without the right metrics to track progress, you’re navigating the expansive seas of business without a compass. Key Performance Indicators (KPIs) act as this compass, allowing businesses to measure, analyze, and assess the success of their operations and strategies. KPIs enable businesses to make informed decisions, rectify shortcomings, and capitalize on strengths. Related resource: Our Ultimate Guide to SaaS Metrics How To Calculate and Interpret Your SaaS Magic Number KPIs That Measure Success: Monthly Recurring Revenue (MRR): This is the total revenue your SaaS business can expect to receive every month. It’s a pivotal metric for any subscription-based service. Annual Recurring Revenue (ARR): A projection of your MRR over a year, providing insight into your yearly revenue from subscriptions. Customer Acquisition Cost (CAC): The average amount spent to acquire a new customer, encompassing marketing, sales expenses, and any other related costs. Lifetime Value (LTV): An estimate of the total revenue a business can expect from a single customer account throughout their subscription. Churn Rate: The percentage of subscribers who stop their subscriptions within a certain time frame. A lower churn rate is indicative of customer satisfaction and product viability. Net Promoter Score (NPS): A measure of how likely your customers are to recommend your product to others. A high NPS typically signifies high customer satisfaction. Active Users: This can be daily active users (DAU) or monthly active users (MAU). It helps gauge the engagement and stickiness of your product. Customer Retention Rate: The percentage of customers you retain over a specific period, excluding new customers. Sales Conversion Rate: The percentage of leads or potential customers who end up making a purchase or subscribing to your service. Average Revenue Per User (ARPU): The average revenue generated from each active user. It provides insights into how much value each user brings to the business. Feature Usage: A metric to identify which features of your SaaS product are most and least used. It’s invaluable for future development and iterations. Support Tickets & Resolution Time: The number of support tickets raised by users and the average time taken to resolve them, indicative of product stability and customer service efficiency. Establishing, tracking, and analyzing these KPIs provide a granular view of your SaaS company’s health, growth, and customer satisfaction. They act as early warning systems for potential problems and as validation of successful strategies. Ultimately, while there are many KPIs to consider, it’s crucial to focus on those most aligned with your business goals and objectives, ensuring that you’re always moving in the right direction. Start Your SaaS Fundraising Journey with Visible From ideation to development, and from market entry to growth measurement, building a successful SaaS company is a journey of many pivotal steps. Every phase holds its unique challenges and rewards. And while our guide has aimed to arm you with the foundational knowledge to navigate this voyage, one of the most crucial aspects is securing the necessary funding. Fundraising can be complex, but with the right partner, it can become considerably more manageable. That’s where Visible steps in. As a platform designed to streamline and optimize the fundraising process, Visible offers tools, insights, and connections that can be invaluable for budding SaaS entrepreneurs. Ready to kickstart your fundraising journey? Discover how Visible can be the partner you need in turning your SaaS vision into a reality. Try Visible for free for 14 days.

The volatility of the markets and decline in deal activity makes private valuation adjustments especially challenging this year. Yet even under these circumstances LP’s expect portfolio valuations to be accurate and justifiable. As a VC, you should be prepared for auditors to be even more involved during this year’s audit process as they ensure valuations are as close to reality as possible. Webinar Overview Belle Raab from Visible and Danielle Darley from Weaver discussed how to best prepare for your end-of-year audit. Discussion topics: What, why, who behind the audit process What to anticipate for this year's audit Preparing for the audit process Establishing an audit timeline Recommended do's & don'ts Related Resources: A Simple Breakdown of the VC Audit Process Venture Capital Valuations: Tips for Preparing Valuations for Your Annual Audit Five Simple Steps Key Venture Capital Staff Can Take to Support a Successful Audit Establishing a Valuation Policy

How to Start a Successful Tech Company Starting a Successful tech company can be an exciting journey filled with new learnings, discovery, and, of course, a few challenges along the way. In this article, we’ll explore some foundational elements that drive success and resilience within the tech industry. We will cover why a user-focused approach, starting small, prioritizing growth over immediate profit, and leading with innovation are critical steps in building a tech empire. As well, we’ll walk you through 11 pivotal steps, including assembling a dedicated team, creating a robust business plan, and establishing clear KPIs that will help in navigating the complex yet exciting landscape of the tech world. So, whether you are a rising entrepreneur or an established professional looking to make your mark in the tech industry, you’ll gain valuable insights and actionable strategies to ensure your tech venture not only survives but thrives in today’s competitive market. What Makes a Tech Company Successful? To build a thriving tech company, understanding the key components that drive success is crucial. These elements are the foundation upon which resilient and innovative tech companies are built. Successful Tech Companies Focus on the Users User-centric companies are more likely to succeed. By understanding and addressing the needs and preferences of the users, companies can build products and services that resonate with the target audience, fostering loyalty and encouraging word-of-mouth referrals. A relentless focus on delivering value to users can be the differentiator in a competitive market. This approach mandates companies to meticulously understand and address the needs, preferences, pain points, and expectations of their users, leading to the development of products and services that are highly resonant with their target audience. Here’s how a user-centric focus becomes a catalyst for success: Enhanced Customer Satisfaction: By creating solutions tailored to users’ needs and solving their problems, tech companies ensure high customer satisfaction, which can translate to loyalty, positive word-of-mouth, and repeat business. Product Relevance: Understanding users’ needs helps in developing products and features that are relevant and valuable to them. Iterative Improvement: A focus on users encourages companies to continually seek feedback and make iterative improvements to their products or services, ensuring that they evolve based on users’ changing needs and preferences. Competitive Differentiation: Companies that prioritize users can differentiate themselves in a saturated market, offering unique value propositions and user experiences that competitors might not offer. Market Expansion: Delighted users become advocates for the company, leading to organic growth and expansion through referrals and recommendations, allowing companies to penetrate new markets and customer segments with lower acquisition costs. Revenue Growth: Addressing the genuine needs and wants of users generally translates to higher adoption and usage rates, directly impacting a company’s bottom line and paving the way for sustainable revenue growth. Brand Equity: Providing value and consistent positive experiences will enhance brand image and reputation, which are invaluable assets for tech companies in establishing industry authority and attracting partnerships and investments. Informed Decision-Making: User feedback and insights lead to more informed business decisions, helping in aligning business strategies, resource allocation, and development efforts with user needs and market demands. Innovation Drivers: The constant quest to meet and exceed user expectations pushes companies to innovate continuously, exploring new technologies, methodologies, and solutions that can deliver enhanced value to users. Risk Mitigation: Understanding user preferences and expectations helps in identifying potential issues and addressing them proactively, reducing the risk of product failure and negative customer experiences. Most Successful Tech Companies Start Small Starting small allows companies to be agile, adapting quickly to market needs and changes. It also facilitates a deeper understanding of the target market, enabling more personalized and effective solutions. Small beginnings often lead to refined, scalable models that are more attuned to the market’s pulse. Related resource: The Do’s and Don’ts of Rapid Scaling for Startups Successful Tech Companies Lead and Don’t Follow Innovation is the heartbeat of successful tech companies. Leading tech companies distinguish themselves by breaking conventions and setting trends, shaping industries and consumer behaviors. Their commitment to innovation, willingness to embrace risk, and focus on proactive problem-solving allows them to chart new territories and redefine possibilities. By fostering a culture of innovation, establishing thought leadership, and driving industry evolution, these companies not only achieve unparalleled success but also contribute to the broader advancement of technology and society. Foster a Culture of Innovation: Leading tech companies nurture an environment that encourages creative thinking, exploration, and experimentation. This culture of innovation is pivotal in developing groundbreaking solutions and staying ahead of the curve. Employees are motivated to think outside the box, challenge the status quo, and seek transformative solutions, thereby contributing to the company’s visionary endeavors. Embrace Risk and Learn from Failures: The journey of innovation is fraught with uncertainties and risks. Successful tech companies are not afraid to take calculated risks and venture into the unknown. They view failures as learning opportunities, refining their approaches, and gaining insights that fuel further innovation. This resilience and learning mindset are crucial for navigating the volatile tech landscape and discovering untapped potential. Proactive Problem Solving: By proactively identifying and addressing problems, innovative tech companies create value and fulfill unmet needs. They employ foresight, research, and intuition to anticipate challenges and develop solutions that not only resolve issues but also enhance user experiences and quality of life. Establish Thought Leadership: Successful tech companies establish themselves as authorities in their respective fields by sharing knowledge, insights, and expertise. They engage with communities, participate in dialogues, and contribute to the industry’s intellectual capital. This thought leadership enhances their credibility, influence, and impact, paving the way for shaping industry trends and consumer behaviors. Drive Industry Evolution: Leading tech companies play a pivotal role in steering the direction of industry evolution. They introduce disruptive technologies, redefine business models, and influence industry standards and practices. By pushing boundaries and challenging conventions, they drive progress and transformation across sectors, fostering a more dynamic and inclusive tech ecosystem. Customer-Centric Innovation: Leading tech companies prioritize their customers in the innovation process. They actively engage with users to understand their needs, preferences, and challenges. By aligning innovation with customer insights, they ensure that their solutions are user-centric, relevant, and value-driven. 11 Steps for Building a Successful Tech Company Incorporating these critical success factors, the following steps provide a roadmap to launch a successful tech company. 1) Start With a Unique and Strong Idea An innovative idea is the cornerstone of a successful tech company. It should address a genuine need or problem, offering a unique solution that stands out in the market. Validate your idea through research and feedback to ensure it has potential. 2) Build an Efficient Team Starting With Technical Experts Assemble a dedicated team of skilled individuals who share your vision. Technical experts are crucial for developing a robust product, while diverse talents in marketing, sales, and operations contribute to a well-rounded business strategy. Related resource: How to Build A Startup Culture That Everybody Wants 3) Create a Business Plan A comprehensive business plan outlines the company’s vision, mission, target market, competitive landscape, financial projections, and operational plan. It serves as a blueprint for your tech startup, guiding you through each stage of development. What Should Be Included In the Business Plan Executive Summary Company Description Market Analysis Organization and Management Structure Service or Product Line Marketing and Sales Strategy Funding Requirements Financial Projections Related Resource: The Business Model Canvas “The Business Model Canvas is a strategic management and entrepreneurial tool. It allows you to describe, design, challenge, invent, and pivot your business model. This method from the bestselling management book Business Model Generation is applied in leading organizations and start-ups worldwide.” 4) Choose a Name for Your Startup Selecting a suitable name is crucial as it represents your brand and leaves a lasting impression on your audience. It should be memorable, easy to spell, and reflective of your company’s essence. How to Choose a Name for Your Tech Startup Brainstorm a list of potential names that align with your company’s vision and values. Use online tools to check availability and consider the relevance, pronounceability, and uniqueness of the name before making a final decision. Related resources & tools: Shopify’s Business Name Generator & Guide Namelix name generator The 8 Best Startup Naming Tools 5) Choose a Business Structure The right business structure impacts liability, taxation, and regulation compliance. Consider your business needs, goals, and the level of control you wish to maintain when deciding on the structure. Should You Form an LLC? An LLC (Limited Liability Company) combines the liability protection of a corporation with the tax benefits of a partnership. It’s suitable for those seeking flexibility and protection from personal liability. Should You Form a Sole Proprietorship? A sole proprietorship is the simplest structure, ideal for single-owner businesses. However, the owner is personally responsible for all debts and liabilities. Should You Form a Corporation? A corporation is a separate legal entity that offers the most protection against personal liability but involves more regulations and tax requirements. 6) Conduct Extensive Market Research Thorough market research informs product development, marketing strategies, and business decisions. It provides insights into market trends, competition, and customer preferences, enabling you to tailor your offerings and identify opportunities. Related resources: Hubspot: 20 Tools & Resources for Conducting Market Research Neil Patel:19 Market Research Tools To Uncover Actionable Insights 7) Build a Go-to-Market Strategy Building a meticulously crafted go-to-market strategy is paramount for tech startups aspiring to carve a niche in the competitive landscape. It serves as a strategic roadmap, guiding startups to position their innovations effectively, communicate compelling values, and reach the right audience with precision. A well-executed GTM strategy paves the way for sustained growth, market penetration, and lasting success in the dynamic tech ecosystem. Define Clear Objectives: Establish specific, measurable, achievable, realistic, and time-bound (SMART) objectives for your GTM strategy. These objectives could range from acquiring new customers, expanding market share, to increasing brand awareness. Clear objectives serve as a guiding light, providing direction and focus for all GTM activities. Identify Your Target Audience: Deeply understand who your ideal customers are. Consider demographics, psychographics, behavior, and needs. The more nuanced your understanding, the better you can tailor your approach, messaging, and solutions to meet their specific needs and expectations. Understand the Competitive Landscape: Analyze your competitors, their offerings, strengths, weaknesses, market position, and strategies. Understanding the competitive landscape enables you to identify your unique value proposition and differentiate your solutions effectively. Develop Value Proposition: Articulate the unique benefits and values your product offers to the customers. A compelling value proposition addresses customer pain points, provides solutions, and clearly communicates the unique advantages of choosing your product over others. Price It Right: Your pricing strategy should reflect the value you’re providing, the market demand, and what the market can bear. It’s crucial to consider various pricing models, evaluate competitors’ pricing, and understand your cost structure to set a price that’s attractive to customers yet profitable for you. Create Persuasive Messaging: Develop powerful, concise, and clear messaging that resonates with your target audience. Your messaging should address the needs and aspirations of your audience, highlighting how your product is the solution they’ve been looking for. Select Appropriate Channels: Determine the most effective channels to reach your target audience, whether they are online or offline. These could include social media platforms, email marketing, content marketing, trade shows, or direct sales. The choice of channels should align with where your audience spends their time and how they consume information. Design a Comprehensive Marketing Mix: Leverage a mix of promotional strategies, including advertising, public relations, content marketing, SEO, and social media marketing, to create awareness and generate interest in your product. A balanced and well-executed marketing mix optimizes reach and impact. Optimize Sales and Distribution: Define your sales approach, whether it’s direct sales, inbound marketing, channel sales, or a combination, and establish effective distribution channels to ensure your product is accessible to your customers. Align your sales and distribution strategies with customer preferences and behaviors. Implement, Monitor, and Adjust: Once your GTM strategy is in place, implement it meticulously, monitor its performance against the set objectives, and gather feedback. Use data-driven insights to adjust and optimize your strategy, ensuring it remains aligned with market dynamics and continues to drive desired outcomes. 8) Figure Out How to Scale Successful Efforts Scaling is not merely about growing bigger; it’s about growing smarter. By refining and fortifying successful strategies, optimizing resource allocation, and embracing innovation and flexibility, tech companies can scale their efforts efficiently, creating a ripple effect of sustained growth and market leadership. The intersection of diligent evaluation, strategic adaptation, and relentless pursuit of excellence is where tech companies find the momentum to rise above and reshape the technological frontier. Develop Scalable Systems and Processes: Building scalable systems and processes is crucial. Invest in technology and automation to streamline operations, reduce manual workload, and enhance efficiency. Establishing systems that can handle increased load and complexity ensures consistent service delivery as the company grows. Regular Analysis and Evaluation: Continuously assess your business strategies, marketing campaigns, and operational processes. Use analytics and performance metrics to determine what’s working and what’s not. Regular evaluations pinpoint successful efforts that can be amplified and optimized for better results. Resource Allocation and Management: Effective scaling requires meticulous resource management. Allocate your resources—time, personnel, and capital—where they yield the most impact. Prioritizing high-return activities and reallocating resources from less productive areas are essential for sustained growth. Diversify Product or Service Offerings: Identify new markets or segments where your products or services can have a significant impact. Diversification reduces dependency on a single revenue stream and opens up new opportunities for growth. Customer Retention and Expansion: Focus on retaining existing customers while acquiring new ones. Develop strategies to upsell and cross-sell to your current customer base. Satisfied customers often become advocates, facilitating organic growth through word-of-mouth referrals. Talent Acquisition and Development: Hiring and nurturing the right talent are vital for scaling. Bring in individuals with the skills, experience, and mindset that align with your company’s culture and growth objectives. Investing in employee development enhances capabilities and fosters a culture of continuous learning and innovation. Foster Partnerships and Collaborations: Build strategic alliances and partnerships with other organizations. Collaborations can provide access to new markets, technologies, and resources, enabling mutual growth and expanding your company’s reach and influence. Related resource: The 16 Best Startup Newsletters 9) Create a Fundraising Plan Fundraising is vital for fueling growth. Explore various options, considering the suitability, terms, and implications of each. Related resource: The Understandable Guide to Startup Funding Stages Should You Pitch an Angel Investor? Angel investors are affluent individuals who provide capital for startups in exchange for ownership equity or convertible debt. Angel investors, often heralded as the saviors of early-stage startups, inject not only much-needed capital but also bring valuable insights, expertise, and networks to the table, propelling nascent ideas into actionable, scalable ventures. They are suitable for startups that may be too risky for venture capitalists and too small for traditional lenders. Typically, angel investors are individuals with a keen sense of market dynamics and a willingness to take risks. They tend to invest in companies in their early stages when the venture is shaping its core idea, refining its product or service, and establishing market fit. The investments from angel investors are generally more flexible and personal, allowing room for negotiation and alignment with the startup’s unique needs and goals. Should You Pitch a Venture Capitalist? Venture capitalists manage pooled funds from many investors to invest in high-potential startups, fueling innovative startups with the substantial financial injections they often need to scale and expand. They are most suitable for companies that have moved past the ideation and product development stages and have proven business models showcasing significant growth potential and a path to profitability. Venture capitalists typically focus on high-growth markets and industries, seeking companies that can deliver exceptional returns on investment. Their involvement usually goes beyond mere financial investment; they also bring a wealth of experience, industry connections, and mentorship to help startups navigate the complexities of market expansion, talent acquisition, and corporate governance. The collaborative approach of VCs can help in refining business strategies, identifying new market opportunities, and establishing partnerships that can be pivotal for sustained growth and success. Is Bootstrapping Right for Your Company? Bootstrapping involves building your business using your resources, allowing you to retain control but requiring cautious financial management. While bootstrapping requires meticulous financial management and may present a slower growth trajectory initially, it can yield a robust, customer-centric business model marked by sustainable growth and resilience. For founders who value autonomy and are willing to navigate the initial challenges, bootstrapping can be a rewarding journey. 10) Market Your Company In today’s increasingly digital landscape, the significance of a multifaceted and dynamic marketing strategy cannot be overstated. Effective marketing goes beyond mere visibility—it is about creating meaningful engagements, building relationships, and fostering trust with your audience. It necessitates a holistic approach that combines various elements harmoniously, tailored to resonate with your target demographic. Developing a comprehensive marketing plan involves a meticulous understanding of your audience’s needs, preferences, and behaviors. It requires identifying the most effective channels and platforms to reach them, leveraging the potency of social media, email marketing, influencer collaborations, and online advertising to create impactful touchpoints. The integration of content marketing, enriched with value-driven articles, blogs, and multimedia content, can bolster your brand’s authority and drive organic traffic, aiding in building a strong brand presence. Search Engine Optimization (SEO) remains a crucial component of any marketing strategy. Optimizing your digital content for search engines can significantly enhance your visibility, driving sustained organic traffic to your platform. By focusing on relevant keywords, meta tags, and backlink strategies, you can improve your ranking on search engine result pages, increasing the likelihood of attracting potential customers. Partnerships, both strategic and collaborative, can be an invaluable asset in expanding your reach. By aligning with other brands, influencers, or platforms sharing a synergistic vision, you can tap into new audience segments, enhance brand credibility, and drive mutual growth. Joint ventures, affiliate marketing, and co-branding initiatives can create win-win scenarios, propelling brand awareness and user acquisition. Performance analytics and data-driven insights should guide your marketing endeavors, enabling a deeper understanding of your audience’s interactions and preferences. Regularly analyzing the effectiveness of your campaigns, engagement rates, and conversion metrics allows for continuous refinement of your strategies, ensuring that your marketing efforts remain aligned with your business objectives and are responsive to evolving market dynamics. User-generated content and customer testimonials can be leveraged to enhance authenticity and build trust. Encouraging your user base to share their experiences, reviews, and content can create a community around your brand, strengthening customer relationships and augmenting your brand’s image. Incorporating a blend of inbound and outbound marketing strategies can optimize reach and engagement. While inbound strategies focus on attracting customers through value-driven content, outbound strategies like targeted ads and email campaigns can proactively reach potential customers, enhancing brand recall and conversions. 11) Decide Which Metrics To Monitor Success Deciding which metrics to monitor is integral for steering the company in the right direction and making informed decisions. Established Key Performance Indicators (KPIs) act as a compass, indicating whether the business is on the path to achieving its goals. Besides the listed metrics, several other nuanced and contextual KPIs might be critical depending on the unique nature and needs of your business. KPIs That Measure Success Monthly Active Users (MAUs) Customer Acquisition Cost (CAC) Lifetime Value (LTV) Conversion Rate Retention Rate Revenue Growth Rate Each KPI serves a specific purpose. For instance, Monthly Active Users (MAUs) gauge the level of user engagement and the overall health of the product, while Customer Acquisition Cost (CAC) helps in assessing the efficiency and effectiveness of your marketing strategies. Monitoring Lifetime Value (LTV) aids in understanding the long-term value of a customer relative to the acquisition cost, guiding resource allocation, and retention strategies. The Conversion Rate is pivotal as it quantifies the percentage of users who take a desired action, offering insights into the effectiveness of your user interface and call-to-actions. The Retention Rate evaluates the ability of your company to retain customers over a specific period, highlighting the sustainability and appeal of your product or service. The Revenue Growth Rate is fundamental for assessing the financial trajectory of the company, allowing you to measure the pace at which your revenue is increasing, which is essential for evaluating the scalability and long-term viability of the business model. In addition, focusing on user satisfaction metrics, Net Promoter Score (NPS), and churn rate can also provide valuable insights. User satisfaction metrics reveal the overall contentment levels of your customers, allowing for enhanced user experience and product improvement. The NPS measures the willingness of customers to recommend your product or service, serving as a reliable indicator of customer perceptions and loyalty. A lower churn rate indicates higher customer satisfaction and better product-market fit. Get Fundraising Assistance for Your Tech Startup With Visible Just as a sales and marketing team has dedicated tools, shouldn’t a founder that is managing their investors and fundraising efforts? Use Visible to manage every part of your fundraising funnel with investor updates, fundraising pipelines, pitch deck sharing, and data rooms. Let Visible help guide you in your Fundraising journey! Raise capital, update investors, and engage your team from a single platform. Try Visible free for 14 days. Related resource: Top 18 Revolutionary EdTech Startups Redefining Education

In 19 years, Salesforce has transformed from a “startup” to a publicly-traded company with over 30,000 employees. They’ve managed to sustain incredible growth while maintaining strong organizational alignment and communication. As Marc Benioff puts it, “While a company is growing fast, there is nothing more important than constant communication and complete alignment. We’ve been able to achieve both with the help of a secret management process that I developed a number of years ago”. So what’s their “secret management process?” V2MOM. What is V2MOM? V2MOM is a management and communication process used by the team at Salesforce. It is an acronym that stands for vision, values, mission, objectives, and measures. It was implemented in the first few weeks of operation at Salesforce and has continued to ring true today. Benioff defines the different sections of the V2MOM below: What Does the V2MOM Process Look Like? The V2MOM process can be broken down by the individual inputs (or letters in the acronym). Learn more about each section below: Vision Claire Lew, Founder of KnowYourTeam, puts it, “A vision is a picture of a better place. You see this picture in your head: It’s what you want the world to look like because your product or team exists. In many ways, your team’s vision is your opinion on how you think the world ought to be. A vision answers the question, “What world do you want to create?” Or put even shorter by Marc Benioff, CEO of Salesforce, “The vision helped us define what we wanted to do.” The idea of a company vision can sound like a vague, ideal outlook to the world but it can help founders hire top talent, build a strong culture, and keep everyone aligned. Values Marc Benioff goes to describe values as, “The values established what was most important about that vision; it set the principles and beliefs that guided it (in priority)” The team at Lessonly takes a deeper dive and explains company values as, “Company values play a critical role in helping businesses to achieve their goals and objectives. These values shape the identity and principles of the organization, act as a guiding light for employees, and affect the way organizations conduct their business.” Methods Next comes methods. Benioff explains methods as, “The methods illustrated how we would get the job done by outlining the actions and the steps that everyone needed to take.” Methods can be used as a step by step roadmap of what needs to happen for you and your team to accomplish your organization’s larger vision. As an example, the Salesforce original V2MOM methods looked something like this: Hire the team Finalize product specification and technical architecture Rapidly develop the product specification to beta and production stages Build partnerships with big e-commerce, content, and hosting companies Build a launch plan Develop exit strategy: IPO/acquisition Obstacles If methods are the steps you need to take to accomplish the vision, obstacles are the things that might stand in the way of accomplishing your vision. As Benioff explains, “The obstacles identified the challenges, problems, and issues we would have to overcome to achieve our vision.” From the Salesforce example they lay out the following obstacles: Developers Product manager/business development person Measures Measures are the quantifiable results you’d like to achieve to achieve your vision. Generally speaking, this should be a number. As Benioff explains it, “Finally, the measures specified the actual result we aimed to achieve; often this was defined as a numerical outcome.” Continuing with the Salesforce example. They laid out the following metrics to measure and track: Prototype is state-of-the-art High-quality functional system Partnerships are online and integrated Salesforce.com is regarded as a leader and visionary We are all rich In order to help you track your vision, values, methods, obstacles, (and especially) measures, we created a V2MOM Update Template that can be used directly in Visible. Check it out here. The Benefits of Using V2MOM It is clear that V2MOM works well for Salesforce but the question is, "does it make sense to implement at my company?" Check out a few of the benefits V2MOM below to help understand if V2MOM is right for your business. Enhanced Clarity of Purpose V2MOM is a great way to continue to focus on your clarity of purpose. By laying out the vision for a particular project or goal, you are forced to understand how individual work ties into the overall purpose of the business. Seamless Alignment Across the Organization V2MOM creates alignment across individuals and the entire organization. By laying out the vision and values, you are forced to see how your individual and team's work fits into the organization as a whole. A written document also offers other team members insight into other individuals' work to see how they can encourage and support one another. Related Resource: How to Build Organizational Alignment Easily Sharper Focus on Strategic Initiatives Leveraging V2MOM is a great way to stay on top of strategic initiatives. It helps teams tie in their overarching strategic initiatives into documents that can be shared across the organization. Why V2MOM worked for Salesforce Many of the organizational decisions and directions at Salesforce are guided by their V2MOM. Since the inception of V2MOM, Salesforce has continued to use the management process for individuals and teams. As Salesforce continues to knock out their vision they go back to the drawing board and create a new vision the team can rally behind on an annual basis. You can check out the original V2MOM from April 12, 1999 below: However, V2MOM can be expanded beyond company wide alignment and can be used for team alignment and individual objectives. After Marc and the entire company define a new V2MOM it is then passed down to teams and individuals. From here, each employee is responsible for creating their own V2MOM. While having the corporate V2MOM to guide their own it’s easy for everyone across the organization to see how their role, goals, and projects can fit into the overall company vision (read: alignment). What types of businesses can use V2MOM Any business can use a V2MOM. However, there are certain use cases and types of businesses that generally will benefit most from a V2MOM. Early Stage Startups Early stage startups, especially those with lofty growth goals, can greatly benefit from setting up a V2MOM. In the early days of a startup, staying aligned and focused while you search for product market fit, your first hires, and your first customers can be a major challenge. V2MOMs can especially help early stage startups with the following: Hiring A V2MOM can help build the base of a strong startup culture. With the company vision being a picture of what you want the world to look like, it can be a strong tool when hiring and recruiting top talent. If a potential candidate feels strongly about your vision, chances are they will fit into the culture and will have a desire to work with you to accomplish your vision. Current employees will also be able to see the direct impact their work is making to the different components of a V2MOM. This will help give them the pride and ownership they want out of their work. Alignment Staying aligned while rapidly scaling headcount is a challenge. By having everyone hyper-focused on the vision, values, obstacles, methods, and measures, you’ll be able to keep everyone moving in the same direction. Fundraising V2MOM is a forcing function for leaders to lay out their vision and a rough road map of how they will get there. Even if you’re not pitching an exact V2MOM to a potential investor, it is a great backbone for different aspects of your pitch. For example, the vision and values will help paint the picture of what the company will look like and where you are headed. The methods and obstacles will help demonstrate the roadmap to achieve your vision and a clear demonstration of your understanding of the market (and competitors). And measures are the metrics and projects you’ll track to move forward. Related Resource: What do Investors Care About When it Comes to Culture? Internal Teams Salesforce expanded their V2MOM beyond as it is used for individuals and teams. Teams can lay out the vision they want to accomplish by using the company-wide V2MOM to guide them. From here, you can take it a step further and let individuals use the company-wise and team V2MOM to create their own individual plan to advance themselves forward. When V2MOM May Not Work Although we mentioned V2MOMs can work for all businesses — there are particular miscues, use cases, and businesses where it may not work as well. Lack of Communication Setting your V2MOM is only half the battle. To gauge your progress towards the company vision, you need to communicate and distribute your progress towards the vision (particularly the measures section). Companies that fail to communicate their V2MOM status properly, likely aren’t benefiting from the alignment that V2MOMs can offer. Incorrect Data When measuring any metric or goal, you must be measuring the correct thing. This stands true when tracking your measurables. For example, if you want to bring X # of people to your website but find out halfway through your Google Analytics data is wrong that can hurt your efforts over the previous months. Established Businesses V2MOMs can 100% work for established businesses, but it may not be the best use of time. If a shop or business knows exactly what they’re doing and have been operating in a certain manner for decades, there may not be a need for a V2MOM. If employees are happy and business is stable, there may be a better use of time for everyone involved then crafting an aspirational vision and roadmap. V2MOM’s should be shared, changed, and discussed regularly. The introduction of V2MOMs for individuals should lead to conversations with their managers around priorities and decision-making processes. Ready to step up your company alignment as you continue to grow? We put together an V2MOM Update Template you can check out here. How Do You Write a V2MOM? Tips to Follow If V2MOM sounds like a could be a good fit for your business. Check out tips to get started with V2MOM below: 1. Respect the Structured Order of the Elements First things first, you need to stick to the structured order of the elements. This means staying true to vision, values, methods, obstacles, and measures. 2. Use the SMART Framework The SMART framework is used when setting goals. This will help when it comes to setting the measurables for a V2MOM. As the team at TechTarget puts it, "SMART is a best practice framework for setting goals. A SMART goal should be specific, measurable, achievable, realistic and time-bound. By setting a goal, an individual is making a roadmap for a specific target." 3. Keep it Concise Keep your V2MOM short and sweet. Make it easy to understand for everyone in the organization. By adding too much information, it will likely add confusion and further questions. 4. Prioritize and Be Specific Prioritizing the methods you will use will help lead to the desired outcomes. By listing too many methods you are likely diluting the focus and hurting your chances of a desired outcome. 5. Regularly Review and Update A V2MOM is a living document. It should be regularly reviewed by managers and peers so you can regularly update what is working and adapt to the changing environments. Use Visible's V2MOM Template as a Roadmap to Success Having a way to share and iterate on your V2MOM is crucial to success. Check out the template from our team that can be easily shared via email, Slack, and link. Try the template and get started on your V2MOM document here.